Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both.
However, there are synergies and consequent opportunities for strategic partnerships and alliances…
A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to address SEO later – when site traffic and sales revenues do not match initial expectations.
The SEO Reseller Option
Recently, we’ve had a number of approaches from New Zealand & Australian web design companies interested in outsourcing professional SEO services to offer to their existing clients. In each case, they lacked in-house SEO expertise, and preferred to work with an established SEO practitioner instead. They also felt that pricing from some other SEO firms they had contacted was exorbitant and much preferred our more modest search engine optimisation rates!
In response we developed and offered an incremental range of competitively-priced SEO services. This was so successful that we’ve decided to further expand our business by actively marketing our SEO outsourcing service on a commission basis e.g.;
- You quote our price to your clients and you bill them once work is completed
- We supply the webmaster (usually you) with the SEO amendments to insert, meaning there is additional billable work generated for you in the process.
- On completion, we bill you the previously quoted amount, less the commission.
We are willing and able to work cooperatively with any web designer or web site developer seeking to outsource SEO reseller services for their clients.
It’s our preference to offer SEO services on a fixed price basis. This presents clients with a known quantity for budgetary purposes. To review these rates and services [click here] and then contact us to discuss details.
The SEO Imperative…
To any business enterprise hoping for significant Internet-based sales, it’s imperative that prospective clients can actually find the web site. Many business / client relationships commence through contact established via search engines such as Google, Yahoo and MSN.
The prospective client seeks a product by searching for a specific keyword or phrase. If your site doesn’t rank in the Top 30 results, you have minimal chance as barely 10% of searchers will go to (or past) the 3rd page of results. If they don’t find what they want on the 1st or 2nd page, the majority will either refine their search term, or go to a different search engine.
Search Engine Optimisation is all about marketing a web site more effectively, with the goal of improving the site’s exposure to customers and clients on the Internet.
I’ve been practicing SEO since bG (before Google); back when Alta Vista, Excite, Hotbot and Northern Light ruled the search engine world. Additional background information is available at TheSeoGuy’s web site.
SEO Return On Investment…
In terms of the potential results for your clients, reflect a moment on the fact that there is a great deal of competition for rankings on the search engines. Not ensuring that a site is properly optimised dooms to mediocrity. The “return on investment” for SEO is usually very good indeed.
No-Risk Test of our SEO Services!
Pick a “normal” site whose owner thinks it needs a rankings boost, and provide us with the details. We are so confident of success that we will put our money where our mouth is by offering a do a Basic SEO Package project for one of your clients on a “no cure, no pay” basis. E.g. we do a SE ranking report before commencing the job, and again after completion – if there is not a demonstrable improvement in Top 30 rankings in 6 weeks, the job is free! You could document the project, and include the details in your monthly newsletter.
Hey, thanks for taking the time to read this, and I look forwards to hearing from you soon!
Kind regards
Ben Kemp
aka “The SEO Guy”
+64 9 974-3553
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