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	<title>The SEO Guys :: Web Design &#038; SEO</title>
	<link>http://www.comauth.co.nz/the-seo-guys-blog</link>
	<description>How search engine optimisation considerations should impact web site design...</description>
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		<title>A Rose By Any Other Name May Smell as Sweet - But Do YOUR File Names Stink?</title>
		<description><![CDATA[File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons; When a reference to one of your pages shows up within Search Engine Page Results, the URL - or page file name might well be the final push that slides the mouse pointer in your favor. Equally, when search engine spiders are mapping your site and trying to figure out what on earth its all about, giving them some accurate information in every possible area would seem like a smart move, right? Keywords in file names are important, and they do make a difference. 
]]></description>
		<link>http://www.comauth.co.nz/the-seo-guys-blog/a-rose-by-any-other-name-may-smell-as-sweet-but-do-your-file-names-stink.html</link>
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		<title>10 Search Engine Optimisation Tips For WordPress Blogs</title>
		<description><![CDATA[Search engine optimisation for WordPress is essential if you are to gain maximum traction from your efforts. Many corporate or business blogs are started with the intention of using them to;

broaden the companies information distribution
provide an easy way to grow the site
provide an easy way to create fresh content
increase the &#8220;stickiness&#8221; of the site
generate additional [...]]]></description>
		<link>http://www.comauth.co.nz/the-seo-guys-blog/10-search-engine-optimisation-tips-for-wordpress-blogs.html</link>
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		<title>Suicide in Cyberspace - Your Outward Links Can Kill Your Rankings</title>
		<description><![CDATA[Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don&#8217;t understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link [...]]]></description>
		<link>http://www.comauth.co.nz/the-seo-guys-blog/suicide-in-cyberspace-your-outward-links-can-kill-your-rankings.html</link>
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		<title>Google Supplemental Index - aka - All The Other Crap We Found</title>
		<description><![CDATA[Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarcely decide if there was a difference between them. Bottom line is, if you don&#8217;t take the time and effort to make your pages [...]]]></description>
		<link>http://www.comauth.co.nz/the-seo-guys-blog/google-supplemental-index-aka-all-the-other-crap-we-found.html</link>
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		<title>Website Business Risk Management</title>
		<description><![CDATA[Is placing all the eggs in one basket, in the form of 1-stop shop website design, maintenance &#038; hosting the best option? In my opinion, it most definitely is not! Keeping all website elements separate is sound business risk management practice! ]]></description>
		<link>http://www.comauth.co.nz/the-seo-guys-blog/website-business-risk-management.html</link>
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