There is a lot of talk about Search Engine Optimisation, or SEO, and its importance in the overall viability - even survival - of a web-based business. In my view it is absolutely crucial to any internet enterprise, because a well-executed SEO campaign addresses numerous potentially fatal issues. SEO Case Study - BabyStuff In a SEO recent project, we reviewed a PHP-based E-Commerce store called http://www.babystuff.co.nz/ which, oddly enough, sells a range of baby accessories etc. I say … [Read more...]
Maximising Back Link Value in SEO Campaigns
September 8, 2006 By
Back Links Defined Back Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service. Usually set to open in a new window so visitors don't "lose" your site when they open the link. Outward links are of minimal value to your search engine rankings - unless you have a lot of them relating to a common "theme" - in which case your site might be perceived as an "Information Hub" for … [Read more...]
SEO Consultant Selection & Avoiding Disaster
June 25, 2006 By
There has been a flurry of entrants into the Search Engine Optimisation market in the past year or so. Judging by the horrendous rates some are charging, money rather than service seems to be the main motivation. Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp operators, in some instances there is evidence of a serious deficiency in both ethics and skills in some cases. I have a new client who spent almost $30,000 last year, with no work … [Read more...]
Web Designers – Why Not Outsource Your SEO Needs
May 31, 2006 By
Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both. However, there are synergies and consequent opportunities for strategic partnerships and alliances... A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to … [Read more...]
Domain Naming Conventions & SEO
May 29, 2006 By
Domain Name Registration Domain Naming - is it important? A resounding "Yes!" - the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain's geographic localisation inferences and web server hosting location etc. A rose, by any other name, would smell as sweet... but in the World of the Wide Web, picking the the wrong name … [Read more...]
How To Tell If Your Site Needs Optimising
May 29, 2006 By
If you search on Google, Yahoo and MSN using a keyword phrase that you would expect your site to rank highly for, but cannot find your site on pages 1-3 of results, then you definitely need to optimise your site for the search engines, and to secure some professional SEO help. The keyword phrase is not a broad, general word or term, but one that you in particular should rank for, e.g; if you sell a particular product or service in a set location such a motel based in Riccarton, Christchurch, … [Read more...]
Have You any Hidden Perils Within Your Web Site…
May 21, 2006 By
Imagine the nausea and anxiety of having your site disappear without trace from multiple major search engines in the space of a few days… no longer able to be located on Yahoo’s new search engine, and consequently MSN, plus other Yahoo search partners! And this a niche tourism site which, by design, had for the past few years enjoyed No.1 placement on all the major search engines for an array of relevant keyword phrases, and was generating 10,000+ "qualified" visitors per month. We are … [Read more...]
Best Practice Website Design Criteria
May 21, 2006 By
1.1 Introduction Should you be contemplating a new web site, or the redesign of an older site, there are many issues you need to consider. High in the priority list at the outset should be search engine rankings, and design of the site to maximise the site’s potential web profile is crucial to success. A key design criteria should be to ensure that the web site, as launched, will require minimal remedial search engine optimisation. In the process of site creation there is almost always … [Read more...]
So What the Hell IS Search Engine Optimisation – A verbose explanation…
May 20, 2006 By
Table of Contents 1 Introduction 2 The Two Approaches Traffic Generation 2 Site Optimisation 2 Pay-Per-Click 3 Search Engines 4 Some Immutable Laws 4.1 Form Follows Function 4.2 You Never Get a Second Chance to Make a First Impression 4.3 What vs Who 4.4 Content is King 4.5 No Page More Than Two Clicks Away 4.6 Mighty Meta-tags 4.7 Dubious Practices 5 Site Submissions 6 Summary 1 Introduction What actually is search engine optimisation? This article sets out to dispel some of the myths … [Read more...]
So… what the hell IS Search Engine Optimisation? a brief explanation…
May 20, 2006 By
A great many web sites are launched every year, and in some respects it’s a little like building a shop in the middle of a forest e.g. you can’t see the wood for the trees. Web design and search engine optimisation are two quite different disciplines. Most web designers are focused on form - intent of producing a visually attractive site which will gain a cusomers interest and attention long enough to make the sale etc. Few web page designers implement SEO as an integral part of the web … [Read more...]
Follow Us On…