WordPress | Search Engine Optimisation Consultant / Company - SEO Audits

CMS + SEO Revisited

May 18, 2009 By Admin Leave a Comment

Back in 2007, I published an article entitled “Content Management Systems Equal Business Suicide.” The articles basic premise was at that time, CMS software applications as produced were essentially bereft of even the most primitive SEO features or functions. Building a new website, or converting an existing wwbsite to the existing CMS versions of 2007 was rapid way of consigning those websites to the outer reaches of Google’s supplementary index. Lacking inbuilt SEF-URLs (search … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: anchor text, Best CMS Awards, cms, cms software, CMS Solutions, content management systems, design themes, file names, image alt text, long-tailed keyword search phrases, page content, page rank, SERPs, Sitemaps, supplementary index, WordPress

Case Study: Website Rebuild and Search Engine Rankings

April 4, 2009 By Admin

Fasteners Direct is an Auckland-based company specialising in supply of fasteners & hardware to the construction, building & engineering industries. Their old website was static HTML pages originally done in MS Frontpage, but which basically contained a lot of picture and not much text. We were asked to carry out an SEO Review on 24th Feb 2009, and as part of that, pointed out that the old site really would benefit from need updating. Managing director Andrew Benton agreed and gave us … [Read more...]

Filed Under: Seo Case Studies, Website Redesign Tagged With: anchor text, Website Redesign, WordPress

Case Study: Extreme Website Makeover with SEO

April 4, 2009 By Admin Leave a Comment

A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help; their HTML website was looking old and tired other people had stolen their content and were getting better rankings their site's visibility had slowly diminished An SEO review clearly showed the following serious … [Read more...]

Filed Under: Seo Case Studies, Web Design Issues Tagged With: anchor text, Website Redesign, WordPress

A ‘Baker’s Dozen’ SEO Tips for WordPress

January 18, 2009 By Admin

Cooking Up a Traffic Feast on WordPress websites! Google loathes duplicate content! As a general rule, from an SEO perspective, you need to bear in mind this most fundamental issue. Google is trying to index and categorize the billions of pages on the web and calculate each page's relevance to specific search queries. Therefore, to have any chance of attaining appearance in Top 30 SERP's, pages must be accurately described... Keep in mind that Google is an entirely automated text indexing … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: cms, Google, keyword phrase, latent semantic indexing, LSI, meta description, relevant content, SERPs, WordPress

File Naming Conventions

September 10, 2007 By Admin

File naming is an element of SEO that most people pay little attention to. Similarly, may don't understand the concepts behind search-engine-friendly URLs (SEF URLs). Yet, its a crucial issue for two key reasons; Search Engine Page Results When a reference to one of your pages shows up within a SERP, there are 3 important cues that can entice a visitor to click the link and visit your site. In order, they are Title, Description and URL - or page file name. Why not give yourself every possible … [Read more...]

Filed Under: Web Design Issues Tagged With: file names, SEF URLs, website design, WordPress

Blogs for SEO – How to Get Started

June 10, 2006 By Admin

Implementing a Blog (weB log) is an excellent way to steadily increase the the depth of content on your site in an easy and efficient manner. Utilising a Blog as a business enhancement tool is far superior to a newsletter. There is minimal trouble to get a blog up and running, but make sure you host it on YOUR site. There are numerous benefits, because a Blog, if properly used, enables you to; distribute new information to clients and prospective clients efficiently increase … [Read more...]