Who Owns Your Website?

ownership-certificate

Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the report, and who mistakenly thinks HE (or she) is the rightful owner!  There is more than one aspect to this… Who is the Domain Name Registrant? Each country has rules governing … [Read more...]

Search Optimisers – The WHY of SEO

SEO Optimisers & SEO Consultants

Search optimisers have written many articles on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential. That includes a depressing number of website designers, some of whom actually tell … [Read more...]

File Naming Conventions

file-naming-conventions

File naming is an element of SEO that most people pay little attention to. Similarly, may don't understand the concepts behind search-engine-friendly URLs (SEF URLs). Yet, its a crucial issue for two key reasons; Search Engine Page Results When a reference to one of your pages shows up within a SERP, there are 3 important cues that can entice a visitor to click the link and visit your site. In order, they are Title, Description and URL - or page file name. Why not give yourself every possible … [Read more...]