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Website Content Duplication Issues

April 14, 2010 By
copy-document

The lazy webmasters, those allergic to original thought, and those who detest writing the most are almost always vehement that unique content is over-rated, unnecessary or even pointless. Of all the website content frustrations I endure, most frequent is the failure on the part of others to undestand the inherent value of descriptive accuracy and uniqueness of page content. There is intransigence in that respect, particularly on the part of some creators of e-commerce and content management … [Read more...]

Filed Under: Articles, Seo Case Studies, Web Design Issues Tagged With: , , , , , ,

Who Owns Your Website?

April 14, 2010 By
ownership-certificate

Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the report, and who mistakenly thinks HE (or she) is the rightful owner!  There is more than one aspect to this… Who is the Domain Name Registrant? Each country has rules governing … [Read more...]

Filed Under: Articles, Web Hosting Tagged With: , , , , , , ,

Search Optimisers – The WHY of SEO

January 21, 2009 By
SEO Optimisers & SEO Consultants

Search optimisers have written many articles on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential. That includes a depressing number of website designers, some of whom actually tell … [Read more...]

Filed Under: Articles, SEO Tagged With: , , , , , , , , , , , , ,

File Naming Conventions

September 10, 2007 By
file-naming-conventions

File naming is an element of SEO that most people pay little attention to. Similarly, may don't understand the concepts behind search-engine-friendly URLs (SEF URLs). Yet, its a crucial issue for two key reasons; Search Engine Page Results When a reference to one of your pages shows up within a SERP, there are 3 important cues that can entice a visitor to click the link and visit your site. In order, they are Title, Description and URL - or page file name. Why not give yourself every possible … [Read more...]

Filed Under: Web Design Issues Tagged With: , , ,