Web Redesign – Best Practice

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Website Redesign - Best Practices for Web Redesign Website redesign proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements of the original site should be made. Include consideration of SEO aspects. All to often, the website makeover results in a dramatic downturn in search engine rankings! Don't underestimate the value of the existing … [Read more...]

Link Building Strategy 101

links

Link-building is well known to be a crucial element in website prominence, popularity and rankings. Links, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve  real value from efforts expended on gaining links.  … [Read more...]

Link To Us

Webmasters - you are most welcome to create a link to our site as per the example given below. Our Links Directory system was established to streamline the process. If you would like to add your site, all we require is that; You register first - this helps prevent spam listings You can add as many links as you like once you have registered You must submit to the CORRECT category - if one does not exist, suggest it and we will create it within 24 hours. A RECIPROCAL link is required, … [Read more...]

Link Importantance

Link Building - 1-Way Backlinks are Absolutely Essential! Link Building of incoming links, particularly 1-way incoming links (backlinks) to your site from high-quality, trusted sites is of mission-critical importance. Of the most important factors in search engine rankings, the consensus of opinion is that the single most important element in SEO is still keywords in Anchor Text. (Link Titles) Google and other major SE's now take the view … [Read more...]

Search Optimisers – The WHY of SEO

SEO Optimisers & SEO Consultants

Search optimisers have written many articles on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential. That includes a depressing number of website designers, some of whom actually tell … [Read more...]

Outward Links – Can They Hurt Rankings>

Link Building - Outward Link Strategies

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - … [Read more...]

Maximising Back Link Value in SEO Campaigns

Back links

Back Links Defined Back Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service. Usually set to open in a new window so visitors don't "lose" your site when they open the link. Outward links are of minimal value to your search engine rankings - unless you have a lot of them relating to a common "theme" - in which case your site might be perceived as an "Information Hub" for … [Read more...]

Best Practice Website Design Criteria

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1.1 Introduction Should you be contemplating a new web site, or the redesign of an older site, there are many issues you need to consider. High in the priority list at the outset should be search engine rankings, and design of the site to maximise the site’s potential web profile is crucial to success. A key design criteria should be to ensure that the web site, as launched, will require minimal remedial search engine optimisation. In the process of site creation there is almost always … [Read more...]