Keyword Phrase | Search Engine Optimisation Consultant / Company - SEO Audits

Article Writing Arts and Goals

May 27, 2010 By Admin

For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one... I've just been reviewing a client's article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution... Often, my depressions are a spur to a story - the painstaking explanation of the error of the client's ways providing a foundation for an article of my own. Article Content Reputable … [Read more...]

Filed Under: Articles, Seo Case Studies Tagged With: anchor text, article content, article marketing, case study, deep links, domains, Google search, Internet marketing, Internet search engines, keyword phrase, marketing strategy, SERPs, Website Content

Link Building Strategy 101

June 8, 2009 By Admin

Link-building is well known to be a crucial element in website prominence, popularity and rankings. Links, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve real value from efforts expended on gaining links. … [Read more...]

Filed Under: Articles, Links from Directories Tagged With: anchor text, article marketing, high-search-volume keyword phrase, keyword phrase, Link Building, Link farm, link-builder software program, pay-per-click advertising, Reciprocal Links, web directories, web rings

A ‘Baker’s Dozen’ SEO Tips for WordPress

January 18, 2009 By Admin

Cooking Up a Traffic Feast on WordPress websites! Google loathes duplicate content! As a general rule, from an SEO perspective, you need to bear in mind this most fundamental issue. Google is trying to index and categorize the billions of pages on the web and calculate each page's relevance to specific search queries. Therefore, to have any chance of attaining appearance in Top 30 SERP's, pages must be accurately described... Keep in mind that Google is an entirely automated text indexing … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: cms, Google, keyword phrase, latent semantic indexing, LSI, meta description, relevant content, SERPs, WordPress

Outward Links – Can They Hurt Rankings>

August 18, 2007 By Admin

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - … [Read more...]

Filed Under: Link Building Tagged With: bad neighbourhood, Google, Internet marketing, keyword phrase, Link Building, link titles, page rank, Reciprocal Links, search engine rankings, web rings

Google Supplemental Index

August 18, 2007 By Admin

Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarcely decide if there was a difference between them. Bottom line is, if you don't take the time and effort to make your pages unique, with page URLs, Titles and Descriptions that accurately describe the contents of the page, why on earth should Google even bother indexing them at all? That they do so is a credit to them, even though … [Read more...]

Filed Under: Google Tagged With: description meta tags, Duplicate content, Google Supplemental Index, Internet search engines, keyword phrase, page urls, search engine spiders

Content Management Systems – Business Suicide in 2007

January 28, 2007 By Admin

One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS). There are a number of open-source CMS products, such as phpWS, Mambo, Plone, Drupal, Geeklog, Siteframe, and phpNuke etc and a plethora of proprietary CMS products espoused by individual web design companies as the answer everything from lack of HTML knowledge to rapid shopping cart deployment etc. Expressing this in simple terms, its said that possibly as high as 80% of … [Read more...]