Google | Search Engine Optimisation Consultant / Company - SEO Audits

A ‘Baker’s Dozen’ SEO Tips for WordPress

January 18, 2009 By Admin

Cooking Up a Traffic Feast on WordPress websites! Google loathes duplicate content! As a general rule, from an SEO perspective, you need to bear in mind this most fundamental issue. Google is trying to index and categorize the billions of pages on the web and calculate each page's relevance to specific search queries. Therefore, to have any chance of attaining appearance in Top 30 SERP's, pages must be accurately described... Keep in mind that Google is an entirely automated text indexing … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: cms, Google, keyword phrase, latent semantic indexing, LSI, meta description, relevant content, SERPs, WordPress

Outward Links – Can They Hurt Rankings>

August 18, 2007 By Admin

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - … [Read more...]

Filed Under: Link Building Tagged With: bad neighbourhood, Google, Internet marketing, keyword phrase, Link Building, link titles, page rank, Reciprocal Links, search engine rankings, web rings

Does Search Engine Optimisation Work? SEO Case Studies

March 19, 2007 By Admin

There is a lot of talk about Search Engine Optimisation, or SEO, and its importance in the overall viability - even survival - of a web-based business. In my view it is absolutely crucial to any internet enterprise, because a well-executed SEO campaign addresses numerous potentially fatal issues. SEO Case Study - BabyStuff In a SEO recent project, we reviewed a PHP-based E-Commerce store called http://www.babystuff.co.nz/ which, oddly enough, sells a range of baby accessories etc. I say … [Read more...]

Filed Under: Seo Case Studies Tagged With: case study, domain names, Google, Link Building, link titles, Seo Case Studies, yahoo

Maximising Back Link Value in SEO Campaigns

September 8, 2006 By Admin

Back Links Defined Back Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service. Usually set to open in a new window so visitors don't "lose" your site when they open the link. Outward links are of minimal value to your search engine rankings - unless you have a lot of them relating to a common "theme" - in which case your site might be perceived as an "Information Hub" for … [Read more...]

Filed Under: Links from Directories, Reciprocal Links Tagged With: affiliate link, Google, image link, incoming link, link to us, Reciprocal Links, web directories, yahoo

Can’t Find Your Site on Google?

September 4, 2006 By Admin

Google indexing issues: if you wonder why your site does not appear in a search on Google, you can quickly check if its actually being indexed... try the following search; "site:www.yoursite.co.nz" and of course, replace "yoursite" with the URL or YOUR site! This should produce a list of all the pages in your site that Google has found, and decided were worthy of indexing. If no pages were found then you need to call The SEO Guy! :-) Google offers several similar little tools, and each … [Read more...]

Filed Under: Articles, Google Tagged With: allinurl www, domain names, Google, Google XML Sitemaps, incoming link, index errors, index statistics, Sitemaps

Multiple Domain Names – Content Duplication Penalties

September 3, 2006 By Admin

Multiple Domain Names - Duplicate Content Penalties

Multiple domain names registered? If you own a web site AND you have more than 1 domain pointing t your content, you might want to read this with your full attention. There are a great many web sites out there which, by inappropriate use of multiple domain names, effectively cripple their search engine rankings by blatantly breaching search engine guidelines! Site owners often register more than one domain, and there are sound reasons for doing this, including; The main URL includes a … [Read more...]

Filed Under: Articles, Google, Web Design Issues Tagged With: domain names, domains, Duplicate content, Google, link titles, link to us, manual submissions, Off-Site SEO, small busines search engine optimisation, white hat seo

SEO Consultant Selection & Avoiding Disaster

June 25, 2006 By Admin

There has been a flurry of entrants into the Search Engine Optimisation market in the past year or so. Judging by the horrendous rates some are charging, money rather than service seems to be the main motivation. Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp operators, in some instances there is evidence of a serious deficiency in both ethics and skills in some cases. I have a new client who spent almost $30,000 last year, with no work … [Read more...]

Filed Under: SEO Tagged With: article marketing, black hat seo, domain names, Google, msn, request for proposal, SEO Company, SEO Consultant, white hat seo, yahoo

SEO and Marketing Your Blog

June 23, 2006 By Admin

SEO work for your blog is no different to search engine optimisation on your main site - you've got to work at it. Ok, so you've created your nice shiny new blog, and you've been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)... whats next? Review Your Blog First, take stock of your blog's set-up, and make sure its ready for debut; Do your postings have some relevant key word content in the headings? If you're intending to … [Read more...]

Filed Under: Blogging For SEO, Web Site Submissions Tagged With: Google, Internet marketing, Keyword Research Tools, Off-Site SEO, On-Site SEO, SEF URLs, seo services, small business seo, social media marketing, Website Audit, Website Content

Web Designers – Why Not Outsource Your SEO Needs

May 31, 2006 By Admin

Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both. However, there are synergies and consequent opportunities for strategic partnerships and alliances... A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to … [Read more...]

Filed Under: Web Design Issues Tagged With: Google, msn, yahoo

Domain Naming Conventions & SEO

May 29, 2006 By Admin

Domain Name Registration Domain Naming - is it important? A resounding "Yes!" - the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain's geographic localisation inferences and web server hosting location etc. A rose, by any other name, would smell as sweet... but in the World of the Wide Web, picking the the wrong name … [Read more...]