File Names | Search Engine Optimisation Consultant / Company - SEO Audits

Web Redesign – Best Practice

March 21, 2011 By Admin 2 Comments

Website Redesign - Best Practices for Web Redesign Website redesign proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements of the original site should be made. Include consideration of SEO aspects. All to often, the website makeover results in a dramatic downturn in search engine rankings! Don't underestimate the value of the existing … [Read more...]

Filed Under: Articles Tagged With: 301 redirects, breadcrumbs, Call to Action, current rankings, domain names, file names, image alt text, image names, incoming link, intro pages, IP Address, JavaScript, page urls, Reciprocal Links, relevant keywords, search engine rankings, Sitemaps, TLD

CMS + SEO Revisited

May 18, 2009 By Admin Leave a Comment

Back in 2007, I published an article entitled “Content Management Systems Equal Business Suicide.” The articles basic premise was at that time, CMS software applications as produced were essentially bereft of even the most primitive SEO features or functions. Building a new website, or converting an existing wwbsite to the existing CMS versions of 2007 was rapid way of consigning those websites to the outer reaches of Google’s supplementary index. Lacking inbuilt SEF-URLs (search … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: anchor text, Best CMS Awards, cms, cms software, CMS Solutions, content management systems, design themes, file names, image alt text, long-tailed keyword search phrases, page content, page rank, SERPs, Sitemaps, supplementary index, WordPress

Small Business SEO – Adv

May 16, 2009 By Admin

Small Business Search Engine Optimisation Package - Advanced

Small Business Search Engine Optimisation: Advanced Package Advanced small business search engine optimisation commences with a comprehensive website SEO audit analysis to establish whether the products/services offered match the keywords currently used, along along with a comprehensive keyword review. We run a Search Engine ranking report to assess current ranking status using appropriate key words and phrases. - from $1695 NB: This package is only applicable to medium sized websites with … [Read more...]

Filed Under: Tagged With: business seo, business website, cms seo, ecommerce seo, file names, Google XML Sitemaps, Internet marketing, outsource seo, page urls, seo prices, SEO Rates, seo services, small busines search engine optimisation, small business seo, Website Content, website development risk management

SEO Audit & Review

May 15, 2009 By Admin

Website Audit Services SEO Audit & Review services by The SEO Guy are the NZ SEO industry's most comprehensive SEO Audit - a 20+ page document analysing the most critical elements of your website. This is a free "no-obligation" SEO Audit & Review analysis report which explain whats wrong with the website, how to fix it, and at what cost. Fill in the required information in the form below; I usually provide a response within 12 hours, 7x52 NB: Your Privacy is important … [Read more...]

Filed Under: Tagged With: 1-Way Back-Links, 301 redirects, backlinks, business risk management, business seo, Call to Action, corporate seo, credibility, description meta tags, design elements, design themes, domain names, Duplicate content, FaceBook Search Engine Optimisation, Facebook SEO, file names, Google XML Sitemaps, image alt text, image names, latent semantic indexing, meta data, meta description, Off-Site SEO, On-Site SEO, Online social networking, relevant content, relevant keywords, request for proposal, risk management practice, security measures, SEO Audit, SEO Consultant, SEO Keyword Tools, small business seo, Social Media, social media marketing, Social Media SEO, Web Hosting, web location, Website Audit, Website Content, website review, Website Usability

File Naming Conventions

September 10, 2007 By Admin

File naming is an element of SEO that most people pay little attention to. Similarly, may don't understand the concepts behind search-engine-friendly URLs (SEF URLs). Yet, its a crucial issue for two key reasons; Search Engine Page Results When a reference to one of your pages shows up within a SERP, there are 3 important cues that can entice a visitor to click the link and visit your site. In order, they are Title, Description and URL - or page file name. Why not give yourself every possible … [Read more...]

Filed Under: Web Design Issues Tagged With: file names, SEF URLs, website design, WordPress

Content Management Systems – Business Suicide in 2007

January 28, 2007 By Admin

One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS). There are a number of open-source CMS products, such as phpWS, Mambo, Plone, Drupal, Geeklog, Siteframe, and phpNuke etc and a plethora of proprietary CMS products espoused by individual web design companies as the answer everything from lack of HTML knowledge to rapid shopping cart deployment etc. Expressing this in simple terms, its said that possibly as high as 80% of … [Read more...]

Filed Under: Content Management CMS Tagged With: cms, code blocks, design elements, file names, image alt tags, image names, IP Address, JavaScript, keyword phrase, web design companies, Web Hosting, Website Usability

Best Practice Website Design Criteria

May 21, 2006 By Admin

1.1 Introduction Should you be contemplating a new web site, or the redesign of an older site, there are many issues you need to consider. High in the priority list at the outset should be search engine rankings, and design of the site to maximise the site’s potential web profile is crucial to success. A key design criteria should be to ensure that the web site, as launched, will require minimal remedial search engine optimisation. In the process of site creation there is almost always … [Read more...]

Filed Under: Web Design Issues Tagged With: brand recognition, business risk management, Call to Action, credibility, domain names, file names, Google, Google XML Sitemaps, image names, msn, Reciprocal Links, relevant keywords, risk management practice, search engine optimisation, search engine rankings, site creation, site maintenance, Web Hosting, yahoo

So… what the hell IS Search Engine Optimisation? a brief explanation…

May 20, 2006 By Admin

A great many web sites are launched every year, and in some respects it’s a little like building a shop in the middle of a forest e.g. you can’t see the wood for the trees. Web design and search engine optimisation are two quite different disciplines. Most web designers are focused on form - intent of producing a visually attractive site which will gain a cusomers interest and attention long enough to make the sale etc. Few web page designers implement SEO as an integral part of the web … [Read more...]

Filed Under: Articles Tagged With: file names, Google, msn, yahoo