Link Importantance
Link Building – 1-Way Backlinks are Absolutely Essential!
Link Building of incoming links, particularly 1-way incoming links (backlinks) to your site from high-quality, trusted sites is of mission-critical importance. According to recent assessment of the most important factors in search engine rankings, the consensus of opinion was that the single most important element in SEO today is keywords in Back-Link TITLE text!
Google and other major SE’s now take the view that;
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Each back-link to your website is a vote of confidence!
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The more important the website that links to you is, the more value the vote has!
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Sites with related content that link to you give the highest value!
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Links from pages with related content give good vote value.
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The keywords in the back-link Anchor Text (Link Title) text are the most accurate indicators of your site content!
The perceived value of your site is loosely expressed as Page Rank – the higher the PR is, the more important it is within its particular theme. The problem with PR is that the only data we can see is historical – 4-5 months out of date.
Links outward from your site:
Each link you place outwards effectively subtracts one vote from your accumulated total. Links to “bad neighbourhoods” can really hurt you – take care who you link to. If you want to link to a selection of sites that might provide useful information to your visitors, adding a NOINDEX, NOFOLLOW tag to the page stops your Page Rank bleeding away. Alternatively, add a “REL=NOFOLLOW” to individual hyperlinks – this indicates to the SE’s that the link should not be counted as a vote of confidence from you.
Reciprocal Links:
Are now of minimal value, unless the other site is significantly more important than yours. The keywords in the Link Title text still transfer value, because they build on the word picture that Google has of your site. Reciprocal links are a natural part of link growth, but are no longer regarded as the most valuable links.
1-Way Backlinks:
There is much higher value in 1-way incoming links from trusted sites – human-edited directories, academic or government sites for example.
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For a new site its really important to get the link building process under way, to start developing the site’s “Page Rank” at the earliest possible time. In most cases (with a new site) you end up consigned into the Google “sandbox” probationary period and the sooner you start working your way out of THAT, the better! |
Basically, the main search engines (Google/Yahoo) see it this way; if no one links TO you, you are not worth indexing, regardless of how well your content is optimised. |
The more links you have, the better - because the more important the site appears! Non-reciprocal links are best, and web directories are the most readily accessible means of accumulating those. The words that appear in;
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the Title “link text”
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the surrounding Description text
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the link page content and meta-tags
…are what the SE’s will use primarily to categorise your site, and this should be supported by the content of the site, through effective content optimisation. For that reason, when doing directory submissions, we use up to 5 different Title/Description combinations to increase the keyword spread for you.
We offer a range of Link Building packages – these are described in detail, with detailed Case Studies showing the results in terms of Total Link Count, and Google Page Rank, that can be achieved, on the following page link; Link Building Packages
NB: All projects will be quoted in your currency (NZ$, AU$, US$, GBP, Euro etc) as applicable.
Learn how we can make your Website grow – click HERE for a Free Site Assessment!
Link Building
Back-Links with Keywords in Anchor Text is Crucial To SEO Success
Building relevant 1-Way Incoming Back-Links to your website is ESSENTIAL and we advise you to take advantage of one or more of the Back-Link Building Packages offered below. The Keywords in Anchor Text (link titles) on links to your site, and overall link quality and relevance, are THE MOST IMPORTANT factors in search engine ranking algorithms! Particularly good are One-Way Backlinks from “trusted” sites such as web directories, because this ensures links are coming from a broad range of widely distributed Class “A, B and C” IP Addresses!
| NB: We have no control over editorial decisions to include your site, but we do select only the most relevant directories, and submit to the correct category so the inclusion rate is usually very high. In order to extend the range of keywords linking back to your site, we use multiple Titles & Descriptions variations during the submission process. | See the Case Study examples below, which clearly demonstrate the value of good link-building campaigns – in terms of Total Link Count, 1-Way Links, and previously important – Google Page Rank improvements. |
Link Building Options Include:
| Gold Back-Link Builder 1000+ - Manual submission to 1000+ world-wide Web Directories and Indexes. | $675 |
| Advanced Back-Link Builder 500+ – Manual submission to 500+ world-wide Web Directories and Indexes, the majority of which have a Page Rank of 3-5. | $495 |
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Intermediate Back-link Builder 250+ - Manual submission to 250+ international Web Directories. |
$295 |
| Basic Back Link Builder 100+ - Manual submission to 100+ world-wide Web Directories. | $195 |
| Manual submissions of your blog to a list of 100+ world-wide Blog Directories & RSS search engines, substantially increasing the exposure of your Blog. | $195 |
| Social Bookmarking Link Building – $195 – Manual submission to 75+ social bookmarking sites: del.icio.us | furl.net | technorati.com | digg.com | connotea.org | de.lirio.us | kinja.com | ma.gnolia.com etc | $195 |
| Article Link Building - details on separate page…. | |
| Submission services above don’t include directories that charge additional fees) |  |
NB: FORGET about Page Rank – its now an almost completely irrelevant measurement of something that once upon a time was very important! Its been deliberately devalued by Google because of the incessant abuse e.g.; PR faking, PR sculpting, and sale of links based on PR.
The figure that is reported by Google Toolbar and other mechanism has been proven to be deliberately fudged, and is usually 5 – 6 months out of date.
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Methodology: Our first job is to carry out some detailed keyword research on your Products / Services, to identify the terms actually used to find them. Based on that information, we then prepare a Submissions Job Sheet with multiple Title & Description combinations, using a range of selected keywords/phrases that the search engines will in turn associate with your site – once they find and index those links to you. E.g.; |
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We then hand-select directories specifically suited to your website’s theme which will not only improve your search engine rankings but also supply you with the most incoming traffic. Other very important factors specific to your website that we look at are:
- Static Text Links
- The Age of the Directory
- Cache and Sub-Pages
- Directories Search Results (in Google, Yahoo! and MSN)
- Rankings for specific topics
- Quality of sites listed
- Quality of backlinks
- The directories goals
- Keywords permitted
- Search Engine Friendliness
- Relevance to your site
- High acceptance ratio
Timeframes: Usually within 3-5 days depending on workloads we will have completed keyword research, prepared a Submissions Job Sheet and commenced submissions – these will be spread over 3-4 weeks using multiple Title/Description combinations to reduce chances of it being perceived as an orchestrated SEO campaign.
Submission Acceptance Rates:Real-world case studies of building 1-Way Back Links and Google Page Rank!
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We carried out a SEO project on this site, and commenced 500+ submissions on 5th Nov 2006. Google Page Rank has gone from PR0 to PR3. |
We commenced 550+ submissions 7th November 2006, spread over a 4 week period. On Yahoo, 1-Way Back Links have grown from 0 to 386 over a 4 month period. |
It is not necessary to make submissions to spider-based search engines such as Google, Yahoo and MSN etc. In fact, most SEO’ers do not recommend it. Those search engines will quickly find and index new sites from links pointing to them from other sites – in fact, in Google’s case, if there are no links to your site they probably won’t index it, whatever you do!
Our Directory Submission Services are designed to provide the provide the high-value, one-way links to your site that all the major SE’s regard very favourably – and this will help improve a site’s ranking!
