SEO SpyGlass - SEO Intelligence Services Software The Internet is little more than a counter-intelligence battleground. Gladiatorial conflicts for qualified search engine traffic are evident in all arenas as contestants struggle for SERPs rankings. As the legendary Sun Tzu taught in the "Art Of War" - its impossible to win without knowing your enemy! You require sophisticated intelligence-gathering systems to analyse your foe's strategies and strengths. SEO espionage has taken … [Read more...]
Article Writing Arts and Goals
May 27, 2010 By
For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one... I've just been reviewing a client's article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution... Often, my depressions are a spur to a story - the painstaking explanation of the error of the client's ways providing a foundation for an article of my own. Article Content Reputable … [Read more...]
Website Rebuild & Makeover Issues
March 31, 2010 By
Website rebuilds ought to include consideration of SEO aspects. All to often, the website makeover results in blood on the carpet - possibly yours - as the results of years of hard work are lost! I am deeply distraught, depressed and correspondingly enriched by the second example of blatant stupidity this week. The world appears to have an ever-increasing abundance of genii with more enthusiasm than expertise, unleashing themselves on unsuspecting clients. They churn out born-again websites … [Read more...]
Link Building Strategy 101
June 8, 2009 By
Link-building is well known to be a crucial element in website prominence, popularity and rankings. Links, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve real value from efforts expended on gaining links. … [Read more...]
CMS + SEO Revisited
May 18, 2009 By Leave a Comment
Back in 2007, I published an article entitled “Content Management Systems Equal Business Suicide.” The articles basic premise was at that time, CMS software applications as produced were essentially bereft of even the most primitive SEO features or functions. Building a new website, or converting an existing wwbsite to the existing CMS versions of 2007 was rapid way of consigning those websites to the outer reaches of Google’s supplementary index. Lacking inbuilt SEF-URLs (search … [Read more...]
On-Site SEO 101
May 18, 2009 By Leave a Comment
On-Site SEO - Search Engine Optimisation On-Site SEO (search engine optimisation) refers to the remedial work required ON the website itself. This requires an assessment of the website to determine architectural areas in need of improvement, and relevance of targeted keywords to products & services. We look at issues such as; Menu structure Internal links , anchor text, hyperlinks Sitemaps - user-accessible HTML and Google XML sitemaps Robots.txt 404 Page Not Found Error … [Read more...]
Case Study: Website Rebuild and Search Engine Rankings
April 4, 2009 By
Fasteners Direct is an Auckland-based company specialising in supply of fasteners & hardware to the construction, building & engineering industries. Their old website was static HTML pages originally done in MS Frontpage, but which basically contained a lot of picture and not much text. We were asked to carry out an SEO Review on 24th Feb 2009, and as part of that, pointed out that the old site really would benefit from need updating. Managing director Andrew Benton agreed and gave us … [Read more...]
Case Study: Extreme Website Makeover with SEO
April 4, 2009 By Leave a Comment
A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help; their HTML website was looking old and tired other people had stolen their content and were getting better rankings their site's visibility had slowly diminished An SEO review clearly showed the following serious … [Read more...]
Link Building
January 29, 2009 By
Manual Link-Building Subissions Building relevant 1-Way Incoming Back-Links to your website is ESSENTIAL and we advise you to take advantage of one or more of the Back-Link Building Packages offered below. The Keywords in Anchor Text (link titles) on links to your site, and overall link quality and relevance, are among THE MOST IMPORTANT factors in search engine ranking algorithms! Particularly good are One-Way Backlinks from "trusted" sites such as web directories, because this … [Read more...]
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