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SEO Tools that work are listed here - and we use them all, at various times for particular requirements. In SEO, there is no magic bullet involved, there is no immediate gratification -  just hard work and attention to detail.. Good tools help a lot! The full benefits of the SEO efforts, and link-building amendments, will take 3-4 months to be fully realised.

 

However, having access to good SEO tools makes a huge difference to the amount of time you spend investigating site status, determining problems and measuring results! If you are determined to take the DIY route, the following are all recommended as reliable and effective;

Work With The LATEST Information - The #1 SEO Book

Well, if you've only got time to read one book - this is the one! J I started off writing a book myself, but decided that his was better than anything I could produce!   Aaron Wall's 328-page SEO Book (with free lifetime updates) offers pure step-by-step knowledge that will help you understand the issues and challenges of SEO. Its also designed to get you what you’re really after - significantly more traffic to your website! This book even comes with an unconditional 90 day money back guarantee. You get the rankings and the traffic you need, or you don’t pay a cent!

And as the search engine game changes, you’ll be up-to-date with the only current SEO resource on the planet, thanks to free lifetime updates (the book has apparently been updated over 20 times so far, with the last revision adding close to 75 new pages). Staying current with accurate SEO information is the key to winning with search engines! Click for Purchase Details

 

Single-Purpose Tools

 

Competitive Intelligence: SEO SpyGlass

Do your competitor/s rankings annoy you? Do they mystify you? Would you dearly like to know HOW / WHY they rank so well? What about a tool that systematically evaluates ALL off-site ranking factors on any of your competitor's websites? Would you like to know what their Anchor Text Links contain, in all their incoming links? Be kinda nice stuff to know... right? J   And at the same time, how about who links to them, from what pages, what their PR is, what's in the link page title, how many outbound links on the page and much, much more! J

To do all of this and more, we use SEO SpyGlass and I recommend you download a free copy and try it. The trial version has limitations, but its enough to give you a feel for what it does. To me, this is an essential tool!

 

Competitive Intelligence: Keyword Discovery

Link Intelligence is an important aspect of knowing how to get ahead of the pack, and stay there. Linking strategies, affiliate programs, paid links, site sponsorships and web advertising can generate substantial traffic, but not all links are effective.

Link Intelligence identifies the links that are responsible for generating the most traffic for your competitors. With this information, you can target the small percentage of sites that are responsible for the bulk of their traffic in your link building efforts. The Competitive Research by KeywordDiscovery.com is a subscription service, but there is a free trial offer as well.
 

Link Building:

The single most important aspect of SEO, but its surely got to be one of the most boring / frustrating tasks imaginable. I'd rather stab myself in the eye with a screwdriver than try doing it without purpose-built software application! We use the "Link Assistant SEO Tool" to semi-automate the process of finding and communicating with potential link partners. Being able to create, manage and monitor your links with the absolute minimum of effort and maxim efficiency is a great benefit to a busy webmaster... Access links are; Buy Now: Download: Product Website:

SE Rank Checking:

Like to see where your site is positioned for your primary keywords? For fast and effective SE Ranking reports, for the average webmaster looking after a small number of sites and / or clients, then Rank Tracker is a good option.   It might not have the same degree of support for multiple international search engines that WebPosition4 has, but then again, it does not have the same solid price tag either! Access links are; Buy Now: Download: Product Website:

Keyword Research:

There are several keyword research tools we use, for various purposes. The 1st equal, heavy-duty choices are;

• KeywordDiscovery.com Keyword Research Tool and again, its an "every day" tool, we could not work without access to the data this one delivers!

• Wordtracker is the other keyword database we use to  Its our other "every day" keyword tool and is essential to SEO project implementations.

 

Multi-Purpose SEO Tools - The Swiss Army Knife of SEO

1.) WebPosition4

I've been using this for years, basically since it first appeared! It is bloody brilliant, and its the single most-used SEO software tool I have - I own the Professional Version, and I use it EVERY single day!

WebPostion4 is the heavyweight of SEO Tools, and has the absolute best ranking reports available - it also has the best support for country-specific search engines! - and they offer a Free WebPosition 4 Trial

Free SEO E-Books:

SEO Tools : Bottom Line

Some SEO Tools are good, but some are a rip-off :-) We only list the ones WE use in our business!