WordPress SEO – Search Engine Optimisation
WordPress SEO (search engine optimisation) plugin installation is essential to achieve a decent position in SERPs. The default installation of WordPress has no SEO factors and it;
- Produces non-search-engine-friendly page names (URL’s)
- Usually produces duplicated H1 Headings across all pages
- Does not include a Description meta-tag!
- Does not include a Keyword meta-tag!
- Does not include an HTML Sitemap
- Does not inclue a Google XML sitemap
All of that is seriously counter-productive! Google and other search engines detest duplicate content and if your WordPress Blog is to deliver maximum benefits to your business, you absolutely need to ensure pages appear as unique as is possible to the search engines, and that pages are accurately described so that their content is able to be assessed properly.
WordPress SEO Tools
WordPress SEO application is where this CMS really shines! There are numerous WordPress SEO “plugins” that allow you to eliminate the problems outlined above. Foremost among those are plugins which;
- Manually generate unique Titles
- Manually generate unique Descriptions and Keyword meta-tags
- Dynamically generate and auto-update Google XML Site Maps
- Dynamically generate and auto-update HTML Site Maps
Search Engine Friendly URLs are implemented by the Permalinks function in Admin / Settings / Permalinks, preferably by using the “Custom” option, with /%category%/%postname%.html or similar. Selection generates a mod_rewrite code block and (usually) auto-inserts that into the site’s .htaccess file.
We will install and test a set of SEO plugins that will fully automate the process of generating unique, accurately described pages. This includes;
- All In One SEO pack
- Google XML Sitemaps
- Dagon HTML Sitemaps
Links are Mission-Critical
To get your WordPress CMS or Blog content fully indexed and distributed across search engines and directories, we also recommend and advise you to take advantage of the Link-building / Submission Packages we offer.…
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