Small Business Search Engine Optimisation: Advanced Package
Advanced small business search engine optimisation commences with a comprehensive website SEO audit analysis to establish whether the products/services offered match the keywords currently used, along along with a comprehensive keyword review. We run a Search Engine ranking report to assess current ranking status using appropriate key words and phrases.
- from $1695
NB: This package is only applicable to medium sized websites with extensive products / services / business activities, up to 30 pages; e.g. an e-commerce business, nation-wide car & van rental company, nationwide tour company, law firm, business directory etc.
On:Site SEO:
Review Relevancy Issues:
- Keyword research – identify and establish appropriateness of targeted keyword phrases
- Initial rankings report run across major search engines
- Site analysis – visibility, saturation, links
- 404 Error status checks
- META data – Page Titles, Descriptions & keywords
- Assess Social Media utilisation / participation
Review Indexing Issues:
- Architectural analysis
- Navigation elements/site map
- Internal linking
- HTML elements – code errors
Review User Experience Issues:
- Page load times
- Site design and layout
- Content quality, freshness and quantity
Off-Site SEO
Review Authority / Hub Issues:
- Review quantity/quality of incoming links
- Recommend link improvement strategy
SEO Audit Implementation
For custom web sites with proprietory CMS software, we provide consultancy services guidance and suggestions on how to deal with the “red ink” issues raised in the review. This is to assist your web developer to make modifications to achive desired SEO outcomes. For mainstream CMS systems such as WordPress, Joomla, Drupal etc, we may offer to implement coding modifications and applications for you.
We prepare a range of on and off-page content revisions for you, including but not limited to;
- Home and internal page meta-tags including Title & Description, Keywords
- Text Anchors / Bookmarks, Image Alt tags, Headings, First and Last Paragraphs
- Link to us page content
We do this for 30+ website internal pages, ensuring that all those pages support the “theme” established in the Home page. Some elements are dependent on the format and structure of the site. E.g. some CMS systems don’t allow editing of all elements.
Linking: We will provide you with a comprehensive report on the current best strategy to follow with future links, reciprocal links, 1-way links etc, and how to get the ones you need.
Approximately one month after SEO work is completed, we will run a second SE ranking report (using the previous key words) to assess the ranking gains from the completed SEO process.
Our presumption here is that you or your web designer will be “plugging in” the above material that we supply. If you prefer us to do it, we are happy to do this, but there will (usually) be a modest additional cost.
Includes all the above, plus there are additional options below that we may recommend:
Blog For SEO:
- Installation of *Wordpress Blog software on your site
- Configuration, including addition of all useful auto-ping links, insertion of suitable categories to enhance SEO value of the contents.
- Installation of appropriate SEO plugins – Meta-Tags Site Maps etc.
* Requires, PHP, MySQL, Apache
NB: We may also recommend and advise you to take advantage of the Link Building Packages we offer, where we manually submit your site to approximately 100 of the top Blog SE’s and Directories.
Additional SEO Services
Articles Submission:
One of the best ways to generate good incoming 1-way links (back links) is writing and distribution of authoritative articles on subjects relating to your products / services. Distribution of these to article marketing services will, if the calibre is high enough, see rapid deployment of these articles on multiple web sites related to your theme.
This generates 200+ back links per article, per site on which its displayed. Whilst some may be transient links, others will be archived and remain in place for years. You provide us with the articles, we will optimise them accordingly and distribute them for you.
Social Bookmarking Submissions
Social bookmarking is what people do every time they click on “Digg It!” or “Like” etc. When the person has an account at authoritative places like Digg, Reddit, Del.ici.ous, or even Facebook, and they bookmark your website, they are essentially creating a note attached to their account that says “this website is good!” We carry out 200 social bookmarking submissions across a range of Social websites on your behalf.
Pay Per Click Advertising
We also offer implementation of “Pay Per Click” advertising campaigns on Google and Yahoo Search Marketing;
- Google Adwords – from $245 – (+ GST if applicable) Prepare and implement a Google Adwords pay-per-click campaign with the list of relevant keywords derived from the keyword review in 1. above. Includes writing advertising copy for all titles and descriptions.
- Yahoo Search Marketing – from $245 – (+ GST if applicable) Prepare and implement a Yahoo Search Marketing pay-per-click campaign with the list of relevant keywords derived from the keyword review in 1. above. Includes writing advertising copy for all titles and descriptions.
NB: All projects will be quoted in your currency (NZ$, AU$, US$, GBP, Euro etc) as applicable.
Website SEO Enquiry Form: Advanced-Level
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SEO Guarantee
We offer the following guarantees;
- That we will carry out all work according to the highest professional standards
- That we will carry out all work in accordance with Search Engine Guidelines
- That there will be a demonstrable and significant increase in Top 30 Rankings on the 3 major Search Engines (Google, Yahoo, MSN) as well as a range of SE’s such as ASK, AOL, Fast etc.
- That there will be a positive improvement in website traffic volumes
Guarantee’s are awkward – but 14 years experience has taught me that we will always make a positive difference. However, no SEO consultant has a special relationship with any search engine company, and there are 200+ elements that Google et al consider in their relevancy ranking algorithms… Therefore, its impossible to quarantee how a specific keyword phrase will rank within 4, 8 or 12 weeks.
Invariably, positive results normally start to show within 4 weeks, and will steadily increase over 12 week period. For examples of different projects, see our Case Studies
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