Small Business SEO – SMB
Small / Medium Business Search Engine Optimisation (SEO) Intermediate Package
Small business SEO (search engine optimisation) & marketing commences with a Website SEO Audit review to assess if the keyword phrases currently used are a correct match for the Products and / or Services you have available. We also run a Search Engine Ranking Report (SERP) to assess current ranking status using appropriate key words and phrases, which forms a baseline for monitoring website promotion progress.
- from $1295 – For a Larger Site / More Pages!
NB: This package is only applicable to medium sized websites with multiple products / services / business activities, up to 20 pages; e.g. a car & van rental, tour company, hotel & restaurant, construction company etc.
On:Site SEO:
Review Relevancy Issues:
- Keyword research – identify and establish appropriateness of targeted keyword phrases
- Initial rankings report run across major search engines
- Site analysis – visibility, saturation, links
- 404 Error status checks
- META data – Page Titles, Descriptions & keywords
- Assess Social Media utilisation / participation
Review Indexing Issues:
- Architectural analysis
- Navigation elements/site map
- Internal linking
- HTML elements – code errors
Review User Experience Issues:
- Page load times
- Site design and layout
- Content quality, freshness and quantity
Off-Site SEO
Review Authority / Hub Issues:
- Review quantity/quality of incoming links
- Recommend link improvement strategy
Implementing your Website SEO Audit Document
For custom-designed websites, we provide consultancy services on how to deal with the “red ink” issues raised in the review. This is to assist your designer to make any needed modifications to achive desired SEO outcomes. For mainstream CMS systems such as WordPress, Joomla, Drupal etc, we may offer to implement coding modifications and applications for you.
We prepare a range of on and off-page content revisions for you, including but not limited to;
- Home and internal page meta-tags including Title & Description, Keywords
- Text Anchors / Bookmarks, Image Alt tags, Headings, First and Last Paragraphs
- Link to us page content
We do this for 20+ website internal pages, ensuring that all those pages support the “theme” established in the Home page. Some elements are dependent on the format and structure of the site. E.g. some CMS systems don’t allow editing of all elements.
Approximately one month after SEO work is completed, we will run a second SE ranking report (using the previous key words) to assess the ranking gains from the completed SEO process.
Our presumption here is that you or your web designer will be “plugging in” the above material that we supply. If you prefer us to do it, we are happy to do this, but there will (usually) be a modest additional cost.
SEO Guarantee
We offer the following guarantees;
- That we will carry out all work according to the highest professional standards
- That we will carry out all work in accordance with Search Engine Guidelines
- That there will be a demonstrable and significant increase in Top 30 Rankings on the 3 major Search Engines (Google, Yahoo, MSN) as well as a range of SE’s such as ASK, AOL, Fast etc.
- That there will be a positive improvement in website traffic volumes
Guarantee’s are awkward – but 14 years experience has taught me that we will always make a positive difference. However, no SEO consultant has a special relationship with any search engine company, and there are 200+ elements that Google et al consider in their relevancy ranking algorithms… Therefore, its impossible to quarantee how a specific keyword phrase will rank within 4, 8 or 12 weeks.
Invariably, positive results normally start to show within 4 weeks, and will steadily increase over 12 week period. For examples of different projects, see our Case Studies
SEO Project Time Frames
This is dependent on how busy we are at the time we are commissioned;
- Usually we get link-building underway within 2 – 3 days, but we spread it out over 4 weeks so that it does not look too obviously like an orchestrated SEO campaign.
- We process website changes and page amendments over a couple of weeks period for the same reason
Overall, we have a goal of not changing too much, too quickly – we don’t want the process to appear too much like an orchestrated SEO campaign…
The results of our efforts usually start to appear quickly – sometimes within 2 weeks as search engines find and assess the page content changes, and new links to your site are found and credited to you. The full benefits of the work that we do will not become apparent for 10 – 12 weeks. The time delay is because it takes link submissions a while to filter through due to the speed (or lack thereof) with which some directories process backlogs. Then, the search engines must find and index those links, and eventually add them to your incoming link score card.
NB: All projects will be quoted in your currency (NZ$,AU$, US$, GBP, Euro etc) as applicable.
Website SEO Enquiry Form: Intermediate-Level
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