Google Adwords PPC Campaign Strategies
Google Adwords campaigns are, in the main, badly set up, poorly optimised and often waste lots of money on poor keyword choices.
For an Adwords campaign to deliver cost-effective results, there are many aspects that must be considered;
- Keywords – these should be sorted into groups
- Campaigns – these should be created by keyword groups
- Titles – should include the primary keyword phrase
- Description – should include the primary keyword phrase
- Display URL – should include at least part of the primary keyword phrase
- URL – should take the visitor to a page relevant to the primary keyword phrase!
Keyword search phrase issues that must be considered are “buying words” vs. “informational words“
In essence, you’re far better to be targeting long-tailed “buying” keywords which give a clear indication that the potential click visitor is ready to;
- make a choice
- make a purchase
- make a decision
In that context, lets use a “camera” search analogy… If you’re a retail shop selling Panasonic digital cameras and accessories, you’d be wasting money bidding on “digital camera” or “digital camera reviews” because those are “informational” searches. Conversely, bidding for “Panasonic TZ7 camera” or “Lumix FZ28 accessories” gives you qualified visitors that should be well worth bidding for…
Setting up effective Adwords Campaigns requires research based on knowledge and experience.
“Pay Per Click” advertising services include;
- setting up your Google Adwords account
- getting you started with a productive adverrtising campaign that delivers results for your business
Included in the $395 Setup;
- Google Account Setup
- Google Adwords Account Setup
- Adwords Campaign Setup
- Business Research
- Keyword Research
- Competitor Analysis
- Ad creation and copywriting
Included in the $99 per month Maintenance fee;
- Monthly Reports with Analytics
Total Costs
The total costs for Pay Per Click Advertising with us is the setup fee of $395+GST plus $99 a month management fee plus your Google Fees for Adwords.
Request a Quote: Google Adwords Campaign Setup
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