Corporate Website SEO
Corporate Website Optimisation Packages – POA
Corporate website optimisation involves a lot more time and effort compared to Small / Medium Businesses, particularly in the area of keyword research! Unlike most small business sites, corporate entities are multi-faceted, with multiple products and services. This means more pages requiring unique elements, utilising a lot more keywords etc.
Corporate website optimisation also means dealing with far more complex, sophisticated design architectures, which in turn require a lot more time, analysis and thought to address… In many cases, it becomes a consultancy role where we are dealing with layers of technical staff and issues, rather than a hands-on approach where we do the actual work.
Like all our projects, a corporate website SEO project commences with a comprehensive site analysis to establish whether the products/services offered match the keywords currently used, along along with a comprehensive keyword review. We run a Search Engine ranking report to assess current ranking status using appropriate key words and phrases. This also provides an SEO Rankings benchmark against which we can assess progress.
From that review we are able to list the issues that require a resolution, and our price to help you achieve the desired outcome. The more issues to be resolved, the more pages to be “fixed” and the greater the cost… Its not rocket science, its attention to detail that makes the difference.
Review Relevancy Issues:
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Keyword research – identify and establish appropriateness of targeted keyword phrases
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Initial rankings report run across major search engines
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Site analysis – visibility, saturation, links
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404 Error status checks
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META data - Page Titles, Descriptions & keywords
Review Indexing Issues:
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Architectural analysis
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Navigation elements
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Site map
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Internal linking
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HTML code errors
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404 code errors
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Robots.txt
Review Authority / Hub Issues:
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Review quantity/quality of incoming links
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Recommend link improvement strategy
We providing guidance and suggestions on how to deal with the issues raised in the review, and prepare Home Page meta-tags including Title & Description, Keyword. We provide content for items such as Anchors / Bookmarks, Image Alt tags, Headers, First and Last Paragraphs, “link to us” page content. Some elements are dependent on the format and structure of the site. E.g. some CMS systems don’t allow editing of all elements.
Ditto for multiple internal pages, ensuring that those pages “support” the theme established in the Home page.
COSTS: Based on minimum of $2495 + incremental amount dependent on total page count.
At monthly intervals after commencing website optimisation project work we run SE ranking reports (using the previously established key words) to assess the ranking gains from the SEO processes.
Our presumption is always that your webmaster or web designer will be “plugging in” the above material that we supply.
NB: We also recommend you take advantage of the range of Link Building Packages we offer, where we manually submit your site to a range of local, regional, national and international directories in order to increase the extent of relevant keywords associated with your site, and lift the Page Rank of your site.
Guarantee
We offer the following guarantees;
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That we will carry out all work according to the highest professional standards
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That we will carry out all work in accordance with Search Engine Guidelines
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That there will be a demonstrable and significant increase in Top 20 Rankings on the 3 major Search Engines (Google, Yahoo, MSN) as well as a range of SE’s such as ASK, AOL, Hotbot, Excite, Lycos etc.
Positive results normally start to show within 4 weeks, and will steadily increase over the period. For examples of different projects, see our Case Studies
Time Frames
This is dependent on how busy we are at the time we are commissioned;
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Usually we get link-building underway within 2 – 3 days, but we spread it out over 4 weeks so that it does not look too obviously like an orchestrated SEO campaign.
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We trickle in page amendments over 3 – 4 week period for the same reason
Overall, we have a goal of not changing too much, too quickly – we don’t want the process to appear too much like an orchestrated SEO campaign…
The results of our efforts usually start to appear within 4-6 weeks as new links to your site are found and credited to you. The full benefits of the work that we do will not become apparent for 10 – 12 weeks. The time delay is because it takes link submissions a while to filter through due to the speed (or lack thereof) with which some directories process backlogs. Then, the search engines must find and index those links, and eventually add them to your incoming link score card.
NB: All projects will be quoted in your currency (NZ$, AU$, US$, GBP, Euro etc) as applicable.
