Keyword Research Tools for SEO
Keyword research is an essential part of SEO. Targeting the correct keywords is a crucial part of successful search engine optimisation. The correct procedure is to carefully and thoughtfully analyse the products and services produced or sold on the site under evaluation. Next, you must determine how potential purchasers of those services would go about searching for them.
This page provides access to some of the tools that we use to do the basic research.
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Use an English Dictionary & Thesaurus to find synonyms, antonyms, hyponyms etc – see latent semantic indexing page.
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Nichebot : Keyword research service for search engine placement – Find what people are searching for. |
Keyword Selector Tool : Yahoo Search Marketing keyword research tool |
AlltheWeb Livesearch : Keyword research tool. |
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Google Labs Word Tool : Google Labs word tool – as you type, displays a list of terms and number of results. Selecting a term automatically searches on it. |
Wordtracker is the other keyword database we use. Its our other “every day” tool and is essential to |
Free Keyword Research tool by Keyword Discovery.com : The basis of all keyword research tools is the ability to identify all the different search term variations. |
Keyword Selection Process
This is complicated by cultural, country and language subtleties… in some cases, an Australian searcher might use different terms than an American or English searcher would. There are plurals, synonyms, hyponyns, hypernyms, spelling and word usage variations to contend with e.g.
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flavour vs flavor :: English vs. American spelling
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drugstore vs. pharmacy or chemist :: word usage
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hiking vs tramping – word usage – in the US, a tramp is a woman of low morals… but in New Zealand we go tramping instead of hiking!
In all respects, the SEO process is more about language and semantics than it is about clever technical wizardry. The aim is to present and portray the site contents in an organised, accurate and systematic manner.
The goal is to attract “qualified traffic” – Which is defined as those visitors who actually want, and were actively searching for, what you offer!
In contrast, the most common mistake is to generate a huge list of vaguely related keywords and phrases, and either plug them into pages willy-nilly, or insert them en masse into the Keyword meta-tag!
The BEST Keyword Tools
There are several keyword research tools we use, for various purposes. The heavy-duty 1st choice is the KeywordDiscovery.com Keyword Research Tool and its an “every day” tool, we could not work without access to the data this one delivers!
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