Link Importantance
Link Building – 1-Way Backlinks are Absolutely Essential!
Link Building of incoming links, particularly 1-way incoming links (backlinks) to your site from high-quality, trusted sites is of mission-critical importance. According to recent assessment of the most important factors in search engine rankings, the consensus of opinion was that the single most important element in SEO today is keywords in Back-Link TITLE text!
Google and other major SE’s now take the view that;
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Each back-link to your website is a vote of confidence!
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The more important the website that links to you is, the more value the vote has!
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Sites with related content that link to you give the highest value!
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Links from pages with related content give good vote value.
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The keywords in the back-link Anchor Text (Link Title) text are the most accurate indicators of your site content!
The perceived value of your site is loosely expressed as Page Rank – the higher the PR is, the more important it is within its particular theme. The problem with PR is that the only data we can see is historical – 4-5 months out of date.
Links outward from your site:
Each link you place outwards effectively subtracts one vote from your accumulated total. Links to “bad neighbourhoods” can really hurt you – take care who you link to. If you want to link to a selection of sites that might provide useful information to your visitors, adding a NOINDEX, NOFOLLOW tag to the page stops your Page Rank bleeding away. Alternatively, add a “REL=NOFOLLOW” to individual hyperlinks – this indicates to the SE’s that the link should not be counted as a vote of confidence from you.
Reciprocal Links:
Are now of minimal value, unless the other site is significantly more important than yours. The keywords in the Link Title text still transfer value, because they build on the word picture that Google has of your site. Reciprocal links are a natural part of link growth, but are no longer regarded as the most valuable links.
1-Way Backlinks:
There is much higher value in 1-way incoming links from trusted sites – human-edited directories, academic or government sites for example.
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For a new site its really important to get the link building process under way, to start developing the site’s “Page Rank” at the earliest possible time. In most cases (with a new site) you end up consigned into the Google “sandbox” probationary period and the sooner you start working your way out of THAT, the better! |
Basically, the main search engines (Google/Yahoo) see it this way; if no one links TO you, you are not worth indexing, regardless of how well your content is optimised. |
The more links you have, the better - because the more important the site appears! Non-reciprocal links are best, and web directories are the most readily accessible means of accumulating those. The words that appear in;
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the Title “link text”
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the surrounding Description text
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the link page content and meta-tags
…are what the SE’s will use primarily to categorise your site, and this should be supported by the content of the site, through effective content optimisation. For that reason, when doing directory submissions, we use up to 5 different Title/Description combinations to increase the keyword spread for you.
We offer a range of Link Building packages – these are described in detail, with detailed Case Studies showing the results in terms of Total Link Count, and Google Page Rank, that can be achieved, on the following page link; Link Building Packages
NB: All projects will be quoted in your currency (NZ$, AU$, US$, GBP, Euro etc) as applicable.
