SEO
Case Study : Connect Communications Pty Ltd
URL: www.ConnectCom.com.au
Two-way radio rental and sales, specialists in two way radio
accessories and headsets for all leading brands of radios. Our 24 x 7 support
services centre is located in Collingwood, Melbourne, Victoria (Vic 3066)
Australia. Site Type: Produced, published and maintained with MS FrontPage,
using a FP template design.
Date Latest SEO Commenced: Jan 2006 Latest Report:
30th June 2006 Brief: We received a request for SEO in
May 2005 - which we did - although the site format made it somewhat difficult.
Results were ok but, being constrained by the site's architecture, were less
than we knew could be achieved. We were then asked to rebuild the site in
January 2006, which was done using a FrontPage template approach to keep it fast
and simple. At the same time, we were able to overcome the previous constraints,
and utilise all the SEO opportunities available.
Result: The site revamp, and application of SEO, has produced a significant improvement to
Search Engine Rankings, as the following images from the latest report will
show!
The Search Engine Saturation
graph below shows that Yahoo and MSN have indexed the site thoroughly - not
sure how MSN calculates its pages though - the 90+ at one point was a little
optimistic! The Link numbers
were a concern,
but early in May 2006 we commenced an
Advanced Submissions package implementation
and rankings have continued to climb as that has progressed. Google never
reports the full back-link count, and it seems to me that Yahoo might have
adopted a similar policy. MSN results seem more accurate.
Search Terms and Rankings
-
Etc,
Etc......
Again, this
clearly demonstrates the powerful results of a good application of Search
Engine Optimisation techniques on a poorly performing site. The initial
investment in SEO will demonstrate a sound return on investment (ROI) and
results thereafter are substantially free! Having good "organic" Search
Engine results minimises cost of sales, especially compared with
Pay-Per-Click advertising campaigns!
CS1 Phone Guys • CS2 FreemanX • CS3 Connect • CS4 G Ward • CS5 Elite • CS6 Foundation • CS7 ID Solutions • CS8 Lightening • CS9 Anglers Ltd • CS11 BabyStuff • CS12 TechDeals • CS13 Motorhomes • CS14 Fijian Villa
|
