CS13 Motorhomes UK - Vehicle Sales Listings

SEO Case Study : Select First Motorhomes

Site Type: Motorhomes for Sale - Vehicle Database based on OpenAutoClassifieds.

Site Launched: Feb 2007

Latest Report: Mar 2007

Brief: We built Graham Marchant at Select First Motorhomes a brand new site, with a new domain name, to eventually replace his old one. We used;

An outer HTML-based informational site with static pages which gave us full control on all on-page" and "off-page" elements for maximum SEO options. We've researched and targeted the most relevant "high-use" keywords across the range of "motorhomes campervans, RV buy, sell, rent" spectrum. Every page targets a pair of 1st Tier keywords, plus 2nd tier keywords are used as "exact match" in the body text.

The OpenAutoClassifieds listings database is contained within a subdirectory (to extend keywords in URL's.)

A WordPress blog - fully SEO'd - to distribute product news and reviews etc, is in a second subdirectory. The blog search engine optimisation includes dynamic Optimal Titles and Meta Head Description Tags, meta-relationships links, and URL rewrites are done into verbose page names with HTML extensions using /%postname%.html. Full "ping list" is installed, plus the "No Ping Wait" plugin to speed postings via a "post now, ping later" mechanism.

500+ submissions commenced in January, as soon as we had some HTML content pages available. Graham placed multiple links on his old site to the new site, as soon as content was available. The "vehicle database" went live in mid-Feb 2007. Google Page Rank is still PR-0!

Result: The chart below shows Search Engine Ranking results achieved since this new site went live in Feb - first SE Ranking report was not run until late 23rd March 2007, but already its showing a few Top 30 search engine ranking results across UK, Australia and New Zealand - which is where most of his customers come from!

However, of greater significance is his TRAFFIC growth! The AWStats traffic chart shows his site's traffic growth is pretty good! J The other aspect is that there are high "repeat visitor" numbers, and they are opening an average of 12 pages per visit, consuming 500kb of bandwidth per visit! This has caused some problems - including having to adjust his hosting Package TWICE upwards in 2 months because he consumed his bandwidth allowance before month-end! He's gone from a 1Gb deal, to a 2Gb deal, and on 24th March he decided to move to a 10Gb package to prevent his site going temporarily offline (again) due to exceeding bandwidth for the month! J

MARCH 2007 - While I am working on the Blog SEO, the site goes temporarily offline due to exceeding bandwidth allocation! The crisis involves consultation with the Hosting Company guy! J As follows;

Hi Jon

Bandwidth Limit Exceeded

The server is temporarily unable to service your request due to the site owner reaching his/her bandwidth limit. Please try again later.

Apache/1.3.37 Server at www.motorhomes-buy-sell-rent.com Port 80

Can't be right, surely! :-) ???

Kind regards, Ben

Hiya Ben,

I’ve stretched his limit temporarily, but realistically we’re going to have to ask him to upgrade. It’s looking as though he’ll hit 3-4 gigs by the end of this month!

It seems that he is a victim of your success J. I’m just looking at his AWStats and he’s been averaging 100MB of hits a day all month! He’s taken nearly 2000 unique visitors this month and nearly 4000 visits! It’s basically DOUBLED on last months total figures, and we’re only 2/3 of the way through this month!

Mate, if I wasn’t a believer in your abilities before (which I am), I sure as hell would be convinced now! J J You should use this guy as a reference site! J

Anyway regarding the upgrade, do you want to broach it with him, or are you happy to leave it to me? Let me know soonest.

Cheers, Jon Walker - > www.Web-Wide-Hosting.co.nz - >The UK, NZ, USA Hosting Specialists

This Case Study shows clearly that a new site CAN achieve early results, providing it has good links, good referring traffic, is well optimised and designed, and has valuable content!

This clearly demonstrates the value of carefully optimising your site for the search engines to ensure its theme is obvious, all content is organised, properly described, and accessible for indexing.

This, coupled with building good-quality 1-Way Back Links containing relevant keywords, delivers solid, long-term gains.

SEO Case Study : Select First Motorhomes

To learn how we can help your Web Business grow, click HERE for a Free Site Assessment!