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SEO Case Study : Baby Stuff

URL: www.babystuff.co.nz   

Site Type: E-Commerce - PHP Shopping Cart.

Date SEO Commenced: Nov 2006

Latest Report: Mar 2007

Brief: We carried out an SEO project, provided consultancy / advice for ongoing improvements to SEO for site owner to implement, and commenced 500+ submissions approx 10th November 2006, spread over a 4 week period. On Yahoo, 1-Way Back Links have grown from 0 to 386 over a 4 month period. Google Page Rank has gone from PR0 to PR3.   

Result: The chart below shows sustained Search Engine Ranking gains over a four month period! 

 

Search Engine Saturation and Link Popularity are key indicators of site health. The charts show the good link growth since submissions commenced - ZERO to 386 on Yahoo! The number of pages indexed has also improved in a gratifying manner.  

  • This clearly demonstrates the value of carefully optimising your site for the search engines to ensure its theme is obvious, all content is organised, properly described, and accessible for indexing.

  • This, coupled with building good-quality 1-Way Back Links containing relevant keywords, delivers solid, long-term gains.

 

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