A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help;
- their HTML website was looking old and tired
- other people had stolen their content and were getting better rankings
- their site’s visibility had slowly diminished
Flexiscreens - the tired old website
- Lack of incoming links
- No relevant keywords / phrases in link anchor Text
- Dduplication of Titles, Descriptions, Keywords
- No use of H1, H2 in page headings, and poor keyword targeting
- 1st paragraphs not targeting specific keywords
- Overly long pages
- Text hidden in DIV’s containing blatant keyword spam
- No sitemaps / robots.txt / 404 Error page handling
- Etc!
The plan put forward included keyword research, link building submissions, rebuild into a WordPress CMS, full Search Engine Optimisation on all pages, and attention to all the serious issues noted in the review.
Link building was implemented immediately, as is takes months to reach fruition and is independent of site changes. I.e. all links are to the Domain Name, not internal pages. The site was reconstructed in WordPress CMS, with installaion of key plugins to provide additional functionality. This included All In One SEO, XML Google Sitemaps, Feedburner RSS subscription, WP-Supercache, Simple Tags etc.
Flexiscreens - the new WordPress CMS site
The site went live in 3rd week of February. 301 Permanent Redirection of every old page to the corresponding new page was implemented in .htaccess.
So, one month on, here’s how its shaping up… click Image 1 to view the SE Rankings changes.
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