Dokmai Gardens – SEO Case Study

Posted by comauth on January 29, 2010 · Leave a Comment

On Jan 13th 2010 I was commissioned to apply a search engine optimisation remedy to www.dokmaigarden.co.th

My initial review showed the site to be deficient in virtually all respects…

1.) On-Site SEO:

Requires optimising of individual pages for specific keyword search phrases; there are 200 plus elements assessed in Google relevancy ranking algorithm, of which the following are among the most important;

Title: Welcome to Dokmai Garden, a botanical garden in Chiang Mai, Thailand But – the important keywords MUST be first!
Page URL:www.dokmaigarden.co.th - no keywords used in domain name, few in page names
Description Tag: <meta name=”description” content=”botanical, nature, vascular plants, including tropical ornamental plants, forest plants, fruit trees, vegetables and weeds.”> only one relevant keyword used in Description!
1st Heading: its an image – Zero relevant keywords
1st Paragraph: Zero relevant keywords
Keywords in Internal Links: none
Image File Names: http://www.dokmaigarden.co.th/images/header.jpg - Zero relevant keywords
Image Alt Text: Missing – Zero relevant keywords
Keywords Tag: <meta name=”keywords” content=”botanical, botany, garden, mushroom“> 2 relevant keywords
Highlighted Words in content: Zero relevant keywords

Score: 0 out of 10

2.) Off-Site SEO:

Requires building links that incorporate relevant search phrases in Anchor Text (link titles) on incoming links TO your website. As you can see in the next illustration, there are ZERO iterations of “botanical garden Chiang Mai” in incoming Anchor Text (link titles). There are 2 instances of “garden” and 2 of “chiang mai”

Score: 0.1 out of 10

Achieving a concurrency between internal website content (what you say the site is about) and external links (what other people say the site is about) is the objective of the search engine optimisation exercise.

There are a variety of way of doing that; optimising page, building links, and advertising on high-traffic websites.

Work commenced 16th Jan;

Keyword research
Prepared 4 Title / Description combinations for directory submissions, using multiple primary keyword phrases as anchor text
1000 link-building submissions to web directories between 18th – 26th Jan
On-Site page optimisation completed on 27th Jan

SERP’s 28th Jan: From relative obscurity to demonstrable prominence in a week?

(There are times when I even surprise myself!)

The results thus far are due to the Link-Building only…data shown below is from 28th Jan 2010

As of 29th Jan, Google still held a cached version of the Home page from 25th Jan 2010.

The expectation being that over the next 2 – 3 weeks, positive results pointer will climb steadily as the individual website pages are progressively re-indexed.

Google NZ shows new results first?

On 29th Jan on Google.co.nz is showing a 2nd place result, up from 6th overnight. Whilst .COM / .COM.AU / .CO.UK / .CO/TH all still show 6th place… as per the report above

Regardless, the client is not unhappy…

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Dear Ben,
Very impressive, we’ll absolutely recommend you!
Cheers, Eric
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Dear Ben,
Thank you so much for your terrific job. We are looking forward to see how high up Google puts us.
Cheers, Eric
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