Website Audit Services
SEO Audit & Review services by The SEO Guy are the NZ SEO industry’s most comprehensive SEO Audit – a 20+ page document analysing the most critical elements of your website. This is a free “no-obligation” SEO Audit & Review analysis report which explain whats wrong with the website, how to fix it, and at what cost.
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SEO Audit reports by The SEO Guy not only tell you what needs doing, the auditor’s documentation also explains WHY its necessary. The SEO review also provide a sound benchmark against which future search engine ranking progress can be measured.
SEO Audits & Web Performance Reviews
An SEO audit by a professional SEO consultant provides a benchmark analysis of the;
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Web site SEO audits and reviews identify suboptimal aspects, but more importantly, they also highlight the opportunties that have been identified where improvements can make a positive difference. SEO audits of a website deliver a comprehensive of how well your website is achieving its defined return on investment, conversions and traffic trends..
Benchmarks are established by the auditor, and the website’s SEO audit provides a known point of reference against which forward progress can be measured. Implementing required changes on a website takes time to take effect, and its vital to have a baseline, and a reporting system, to monitor progress.
Website Content
Always a contentious issue, and content quality is rapidly growing in importance as Google’s quest to reward the best of the best continues. Total word count on pages, descriptive accurary, keyword optimisation, authenticity, spelling & punctuation, grammatical issues, copyright compliance and duplicated material are all important aspects of an SEO audit of your web site. The ultimate goal is original web site content, engagingly written by the web site’s proprietor, and or his staff.
For search engine optimisation purposes, all pages must be precisely catelogued with accurate descriptive text in all areas; off-page Title and meta-tags, and on-page Heading/s. The SEO consultant doing the audit will review page URLs and image file names for search engine friendliness. Image Alt text, paragraph relevancy and hyperlinks & titles within those paragraphs will all be examined.
Website Architectural Review
The website auditor’s knowledge and experience will be applied in an assessment of the website’s software basis against known shortcomings. Checks will be made to ascertain if appropraite fixes have been, or should be made. Foremost in this are search engine friendly URL’s, dynamic header tags, sitemaps and more. Checks that basic requirements such as inclusion of robots.txt file, and custom “404 Page Not Found” error pages are present another important area to be addressed.
JavaScript, Flash, Silverlight, Frames etc are technologies are able to cripple a sites abiliy to rank in SERPs if used inappropriately. We look at these closely…
Navigation Menu Stucture
Internal navigation is a critical element to both users and to search engine spiders trying to index a site, and is therefore a key element of the website audit process. The web auditor will make comparisons between the number of pages indexed by the top 3 search engines, and the actual count of pages contained within the website. Discrepancies betwen the two figures are indicative of problems for search engine robots/ spiders trying to access and index the site’s internal content.
Visitor Usability Issues
This involves testing if the site’s navigation is simple to follow, and if the products /services and contact content is obvious and easy to access. Determining whats “standard practice” aspect can often done by a quick look at the competitor’s web sites. Assesing the competitition is an important as pect – as per the old adage “Know your enemy.” Taking alook at what up-market competitors are doign can be highly informative. Are there effective “call to action” items that help site visitors understand what you want them to do, in order to access your products and services?
Functionality for Owner & Visitors
Visitor Experience; the SEO auditor will assess if the website’s intent and purpose is evident on the Home page for a first-time visitor. Is the content easy to skim-read, and is it easy to find and understand the important points? Are contact details apparent, are contact forms easy to find and fill in. Does the website include multiple mechanisms for visitors to engage you in communication?
Website Owners Experience; does the web site have a user-friendly Admin system that provides an easy way for the web site owner to make changes?
Credibility Factors
Contact information is helpful in creating an air of credibility, are are references, client feedback, office premises & staff photographs and building location map. Depending on the site’s theme, other important pages might comprise a privacy policy, terms & conditions, shipping details, and goods returns etc.
Security Issues
Software version upgrades often include security patches as part of the update. The website reviewer will check current software version against that which is currently installed. Password security procedures may also be assessed.
Website Ownership / Registrant Issues
An SEO audit should also address if the “domain registrant” is actually the real owner – in some cases, the web designer may register the domain on behalf of the owner and effecting the transfer of ownership may be overlooked. Web sites may be registered by the owner of the domain, an employee, or a 3rd-party web designer. The audit establishes if an ownership agreement was made between the owner of the site and the de facto registrant and if so, what is the current status of that agreement. The owner should always be the registrant on record!
SEO Factors
On-Site SEO Issues: The web audit reviews a cross-section of the site’s internal pages to see how well pages have been optimised for the most relevant keyword search phrases. Initial keyword research will be conducted to determine what high-search-volume keyword phrases are relevant to the site.
Off-Site SEO Issues: an analysis of the site’s link portfolio will be conducted. This looks at outward links, reciprocal links, 1-way incoming links, and deep-linking to internal website pages. Keywords in Anchor Text are examined closely to see if they include an effective cross-section of keyword phrases relevant to the site’s genre or theme.
SERP’s Rankings for Keyword Portfolio
The SERPs (Search Engine Results Pages) positions for primary and secondary keyword search phrases impact on the overall success of a web site. Rankings in the SERPs directly affects the flow of “qualified” search engine traffic that might be routed to the website from Google, Yahoo & Bing etc.
Website Traffic Statistics Analysis
Hopefully, the hosting package includes stas data and an analysis application such as AwStats, or Webalizer. Reviewing web server traffic logfiles can disclose much about site’s performance. As examples; broken links generate 404 errors, whilst high bounce rates may indicate a high percentage visitors are turned off by the design, or have arrived only to find you don’t have what they want. High traffic percentages from direct of bookmarked links show that visitors like what they see, and ensure thay can find their way back…
Web Audit Summary
Once the crucial aspects of the web site are reviewed, and performance is benchmarked, a good profile of the website’s current performance will be revealed. Any issues will have been identified, and solutions outlined to improve “qualified” traffic, and overall traffic quantity. Usability issues will have been highlighted, and improvements listed that are targeted at boosting both the ratio of repeat visitors, and conversion ratios.
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