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Search
engine optimisation & web site
marketing services we provide will improve your exposure to
customers and clients on the Internet, and the consequence to you will be more
business. E.g. you found us due to the effectiveness of our
own Web page ranking service,
because we really are specialists in web site SEO (search engine
optimisation) services.
Do
You Feel Your Site is NOT Delivering the Goods?
There are usually multiple
reasons for this, and you can assess this quickly by checking YOUR site's key search
engine indicators - click links below to view your;
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LINK
POPULARITY |
S.E.
SATURATION |
KEYWORD
VERIFICATION
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How many links are there to
YOUR site? How many links are there to your COMPETITOR'S sites? |
How many of YOUR pages are
actually indexed by the search engines? How does that compare with the
opposition? |
Check
if your key words or phrases are found within the first 3 pages when
searching on the main Search Engines... if not, you are missing out
on major traffic volumes. |
If you already know enough about Search Engine Optimisation, go straight
to our
Rates & Services page
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Search
Engine Optimisation Explained |
Search
engine optimisation is part art and part science. The goal of the search
engines is to deliver the most relevant results to each searcher, whilst your
goal is to achieve a good flow of qualified traffic - people who want what you
sell. The two goals are not mutually exclusive - if you focus on delivering
useful, relevant and accessible content.
Relevancy,
from a web site's perspective, is determined by multiple factors, some main
examples include;
Form
vs Function - Mistake No.1 - to
focus on how it looks at the expense of how it works! Can a search
engine's spider/crawler even access the Home and internal pages? If you use
"splash" pages, FRAMES, JavaScript menus or Flash and have no internal
text links, then you've probably shot yourself in the foot. Few Search Engines
will penetrate through the JavaScript and Flash code to internal pages, meaning much of your site is invisible!
A key design rule is to ensure every internal page is accessible to the
search engines!
Do
your users have to suffer through a Splash page with a logo and a "Click to
Enter Site" ??? This is bad form... The attention span of users
is limited, and immediate gratification is required. The majority of users still
use 56k dial up. Design for the user, don't indulge the designer's urge to
demonstrate his graphical genius.
SEO
addresses design flaws...
Who
You Are vs What You Do - Mistake
No.2 - to emphasise the WHO and overlook the WHAT part of the
search/user equation. Potential customers are looking for what you offer,
and usually are less likely to be looking for who you are.
E.g.
if you are selling blue plastic bath toys, make it plainly obvious!
Starting off with "Welcome to Joe's Amazing Plastic Factory"
and/or wasting the Home Page on a company biography is NOT going to attract
visitors, nor sell products!
SEO
usually concentrates on the services/products offered...
Content
- Mistake No.3 - Forgetting to ensure that the site actually contains a
substantial volume of information relevant to the anticipated needs of your
target market? Do you know who your target market is? Do you know how they
search for what you sell, what words or phrases are used? Does the site
emphasise this by appropriate title, description, keyword and other meta-tags?
Do the body text, page headers, and internal content pages support the site's
title and theme with considered use of the anticipated search keywords?
SEO
ensures a consistent theme is carried throughout the content...
Links
- Mistake No.4 - overlooking the vital importance of links. Search engines
reward sites that are regarded as a significant authority within the community
of of sites relating to the search term. If you have lots of content, and
lots of people link to you because of this, rankings rise accordingly. Conversely,
no content = no links = low rankings. Incoming links (often referred to as
back-links) are a key
relevancy ranking component of search engine ranking algorithms. Internal
links are also important, and individual content pages accrue importance within the
site according to the quantity and context of internal links. Outgoing
links are also important, but less so. The
quality of links is more important than the total number of links.
E.g.
This hypothetical example has three sites relating to Aviation, both have
similar content, structure, layout etc:
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Site
1 has 5 incoming links from aviation related sites
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Site
No.2 has 150 miscellaneous links from "link farms" or "free
for all" links programs.
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Site
3 has 17 incoming links from aviation related sites
All
other things being equal, a search for aviation will return Site 3 at the
top of the results.
SEO
assesses and addresses links...
Keywords
- Mistake No.5 - Using the "shotgun" approach to keywords. You need to know how
your potential clients/customers/visitors will search for what you offer.
Keywords are talked about a lot, but not well understood. It is not a matter of
searching out the dozens, or in some cases hundreds, or words which are related
to your site's central theme - and then stuffing all of them into a Keyword
meta-tag.
That
is counter-productive and merely diffuses the effectiveness of the appropriate
keywords you have uncovered in the process.
Rather,
you should approach the issue from two perspectives - what you sell, and how
potential customers currently look for it. Determine the types of searches that
people make, and ensure your site is "optimised" or focused on the
keyword terms most likely to bring in "qualified traffic" - those who
actually want what you offer!
SEO
focuses heavily of keywords and phrases which define your sites central theme...
There are
literally dozens of components built into search engine ranking algorithms, and
the more of them you get "right" on your site, the more effective it
will be. I’ve
previously been awarded national and international awards for innovation in
information technology, and have a reputation for excellence in my efforts. I
look forwards to the challenge of helping you with your site development.
"Site Evaluation Service"
We'll take a look at site architecture,
faults, current rankings, and give you a detailed report outlining what is
required to take your site to "the crest of the wave!"
The SEO Guy Search
Engine Optimisation Services New Zealand Australia
Search engine optimisation, positioning & web
site ranking, promotion & marketing services from
The SEO Guy
can be the
difference between prominence or obscurity -
Contact
The SEO Guy for a
no-obligation
quote
to make your Internet marketing
more effective!
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