My initial review showed the site to be deficient in virtually all respects…

1.) On-Site SEO:

Requires optimising of individual pages for specific keyword search phrases; there are 200 plus elements assessed in Google relevancy ranking algorithm, of which the following are among the most important;

1. Title: Welcome to Dokmai Garden, a botanical garden in Chiang Mai, Thailand But – the important keywords MUST be first!
2. Page URL:www.dokmaigarden.co.th - no keywords used in domain name, few in page names
   
3. Description Tag: <meta name=”description” content=”botanical, nature, vascular plants, including tropical ornamental plants, forest plants, fruit trees, vegetables and weeds.”> only one relevant keyword used in Description!
4. 1st Heading: its an image – Zero relevant keywords
5. 1st Paragraph: Zero relevant keywords
6. Keywords in Internal Links: none
7. Image File Names: http://www.dokmaigarden.co.th/images/header.jpg - Zero relevant keywords
8. Image Alt Text: Missing – Zero relevant keywords
9. Keywords Tag: <meta name=”keywords” content=”botanical, botany, garden, mushroom“> 2 relevant keywords
10. Highlighted Words in content: Zero relevant keywords

Score: 0 out of 10

2.) Off-Site SEO:

Requires building links that incorporate relevant search phrases in Anchor Text (link titles) on incoming links TO your website. As you can see in the next illustration, there are ZERO iterations of “botanical garden Chiang Mai” in incoming Anchor Text (link titles). There are 2 instances of “garden” and 2 of “chiang mai”

Score: 0.1 out of 10

Achieving a concurrency between internal website content (what you say the site is about) and external links (what other people say the site is about) is the objective of the search engine optimisation exercise.

There are a variety of way of doing that; optimising page, building links, and advertising on high-traffic websites.

Work commenced 16th Jan;

• Keyword research
• Prepared 4 Title / Description combinations for directory submissions, using multiple primary keyword phrases as anchor text
• 1000 link-building submissions to web directories between 18th – 26th Jan
• On-Site page optimisation completed on 27th Jan

SERP’s 28th Jan: From relative obscurity to demonstrable prominence in a week?

(There are times when I even surprise myself!)  

The results thus far are due to the Link-Building only…data shown below is from 28th Jan 2010

As of 29th Jan, Google still held a cached version of the Home page from 25th Jan 2010.

The expectation being that over the next 2 – 3 weeks, positive results pointer will climb steadily as the individual website pages are progressively re-indexed.

Google NZ shows new results first?

On 29th Jan on Google.co.nz  is showing a 2nd place result, up from 6th overnight. Whilst .COM /  .COM.AU / .CO.UK / .CO/TH all still show 6th place… as per the report above

Regardless, the client is not unhappy…

—————————————————————————-
Dear Ben,
Very impressive, we’ll absolutely recommend you!
Cheers, Eric
—————————————————————————-
Dear Ben,
Thank you so much for your terrific job. We are looking forward to see how high up Google puts us.
Cheers, Eric
—————————————————————————-

SERP’s 5th Feb 2010:

At this point, Google has just indexed the revised Home page overnight…

The next stage is to await the impact of re-indexing all the internal pages…

Those involved in hacking WordPress usually want to use the sites as concealed (cloaked) link farms. Its rare that actual damage is done to your site, and often the site owner remains blissfully unaware that there’s been any interference. Some of the link injection systems are extremely sophisticated! Testing for enemy action can be as simple as opening your site and choosing View / Source and reading through the content of the section down to, and including, the tag. The link injections I’ve seen are usually immediately after . Is there a long string of HTML code containing links to dozens of sites you know nothing about? If there is, you’ve been violated, and have a WordPress STD (Security Terminated Deficiency)!

This article is not about fixing security violations. Its about simple prophylactic measures most “non-technician” site owners take. This is not slick and professional security strategy, and there are some who will scoff at using “security by obscurity” as a primary tactic. However, even on a tight budget, the following 12 zero-dollar steps can and should be taken to minimise the possibility of attack.

1 – Always Use the Current Version
Why anyone would persist with an older version is beyond me. Upgrading has always been easy enough, and recent versions reduce the pain to a button click! The community of authors work extremely hard and surprisingly quickly to address known security problems.

2 – Remove Primary Target Identifier
Remove the Powered by WordPress credit details in the footer of your website’s theme – e.g.; /wp-content/themes/the-current-theme/footer.php. This is the fastest way to reduce the chances of the ill-intentioned finding your site in the first place! Try it – do a search on Google for “Powered by Wordpress” and you’ll get the picture… At time of writing, there are 106 million competing page opportunities out there for hackers!

By all means give WordPress the credit they deserve – but you could do it on your links page, or make it a graphic / image link instead of text…

3 – Remove Secondary Target Identifier
A lot of WordPress themes come with an giveaway WP version HTML tag in the section. In View / Source it displays as follows;

Obviously, this immediately reveals the WordPress version used on the site. Since some versions are vulnerable to known security flaws, you’ve just told the hackers where they are best to start their evil work…

Removing this giveaway is straightforward enough. Simply open up /wp-content/themes/the-current-theme/header.php and delete the code that’s outputting the Meta Generator tag.

4 – Remove Tertiary Target Identifier
There is another version identifier tag in the RSS Feed output, e.g.: http://wordpress.org/? v=2.8.4 Removing the RSS version identifier can be done by opening /wp-includes/general-template.php and searching for “function the_generator”

The line immediately below that statement commences with: echo apply_filters(‘the_generator’…… Place a # character in front of the word echo, as per: #echo apply_filters(‘the_generator’ etc

5 – Remove Lesser Target Identifiers
Doing the above pretty much gets you out of the spotlight and into the shadows. You could also remove links to “Log In” from the current theme’s footer. There are 3.8 million competing page opportunities for a Google search for “wp-login.php” and its probably a good thing to not be in that list either.

Wordpress also adds two easily accessible files in the directory into which it is installed; licence.txt and readme.html. Renaming or removing those is important because they also contain WP version information!

6 – Don’t Use Easy Passwords
Don’t make it easy for the hackers! Use super-difficult passwords that are impossible to guess, and not easy to crack. That applies to the hosting account control panel, FTP access AND the WordPress administration access. Ideally, high-exposure sites should use different password for each of those areas.

Recent versions of WordPress seem to have addressed the issue of directory browsing, by keeping people out of areas they should not be looking. Securing the wp-admin area via SSL is a lot more complicated than it should be. There are no well-written, easy to use plugins available for this – those that do exist appear well past their WP version use-by date. Its also far too easy to end up locked out of your site while trying to make them work!

7 – Don’t Use Default Admin ID
If you recklessly use “admin” as the default user ID, you’ve given the hacker half the pieces of the puzzle and they only have one item left to crack – the password.

8 – Ensure WP File Permissions Are Adequate
File system security is important, to prevent easy unauthorised access. There may be times when you have needed to alter permissions to edit a file, or copy files into a directory. Did you reset permissions to the correct default afterward? If not, you’ve left a door ajar… Pull it shut and lock it again!

9 – Plugin Integrity
As a general rule, only install plugins from the official WordPress Extend / Plugins repository. There at least, they are in the spotlight, and subject to some scrutiny. Installing plugins from anywhere else leaves you wide open to malware exploitation!

10 – Theme Integrity
Ok, you can go anywhere and get free themes and make them work… but can you trust the source? Can you be sure that no malware is included? Can you be sure that no security breaches are opened by insecure coding? Personally, if I want a theme, I’d rather go to a reputable source and buy one that is coded for the latest version of WP, and where some assurance is implied as to suitability for the intended purpose.

11 – Automate Your Backups
There are backup plugins that automate the process of backing up your WordPress database and emailing the file to you daily or weekly. Install and use one of them! They can be a lifesaver, for a variety of other reasons.

12 – Server, Network and PC Vulnerabilities
Be aware of the configuration of your hosting company’s web server. Is it running old versions PHP, MySQL, cpanel in a shared hosting environment? If so, that places you at greater risk than being on a hardened server with up to date tools and services running.

Never access your WP installation from a non-secure networks such as internet cafes, coffee shop or hotel WiFi systems.

Another commonsense measure is to ensure your PC you post from uses current and reputable anti-virus software that also detects malware, spyware and key-loggers.

You will be pleased to hear we are having a great year, with sales, sale and buy back, and rental, in fact rental has been a surprise with the motorhomes fully booked to September/October already.

Due to the closure of two large dealerships in our area, we are considering moving in to Caravan sales as well for later this year, or early next year! Would you suggest a new website, majoring on the caravan sales, should we go that route, or updating our existing Buy-Sell-Rent website to incorporate caravans?

Obviously we would not want to jeopardise the excellent number of enquiries we get though the Motorhomes website by changing it significantly, but perhaps we should look at updating it sometime, perhaps to a website I can change more of the content of myself, like the hire website? I would be pleased to hear your thoughts and ideas on the matter.

Regards

Graham

Select First Motorhomes Ltd

Unit 3.4 Wealden Forest Park, Herne Common, Herne Bay, Kent. UK.

CT6 7LQ

Tel: 0845 2606088 (local rate call)

www.motorhomes-buy-sell-rent.com

Regd office: Select First Motorhomes Ltd, 44 Woodside, Dunkirk, Faversham, Kent ME13 9NY

Regd in Cardiff number 5628291

The Puritanical View

Only GOOD links are good!  All links to your site should be from sites specifically relevant to your site. Links from non-relevant sites will put a world of hurt on you. Quality is crucial! Or Google will disinherit you, banish you, consign your site to galactic oblivion etc. Build wonderful content, and links to it will come as of right… These people are muesli-munchers – vagrant vegetarians who view the world in a mosaic of black and white…

The Puerile View

You desperately NEED links! Leave no stone unturned. Get links from anyone, anywhere, anytime… infiltrate forums, buy links, babble out blog comments, gush into guest books – use any means to get links back to your site…  Never mind that inserting your links into someone’s website without asking is plain rude… These people are  unshaven vodka-drinkers, viewing the world dimly through fake Raybans… dismal, and bereft of class…

The Pragmatist’s View

The truth lies like a mid-river island emerging from the murky waters, protruding clearly and plainly  mid-stream…

Personally, I think the puritanical view is as relevant to SE rankings as  vegetarianism is to good health.  Many sites selling products or providing services are never going to naturally accumulate links in any significant volume. The puerile view is discourteous, frequently offensive, and in the long term, counter-productive.

So… What to do?

At the outset of a website’s life cycle, the world is unaware of its existence. Incoming links will not happen by a process of osmosis, and the theory of divine intervention is (as yet) unproven. Still, links are crucial. A website cannot achieve any prominence without incoming links or, more to the point, relevant keywords within anchor text in incoming links.

Don’t Spam

My advice is to certainly avoid the blatant spam approach. Don’t begin any journey by alienating anyone. Don’t go and buy a link-builder software program that is guaranteed to streamline the process of building links with similar sites… the conversion ratio is far, far worse than pay-per-click advertising and even more costly! Don’t buy links specifically to increase your Page Rank – Google is deeply offended by that. On the other hand, you could buy into an exorbitant site review that might get you included into a prominent directory (or two)… And, if approved, such a link might inadvertently increase your Page Rank. Apparently, that’s ok… which is why the puritanical can’t get their head around this stuff – there are 256 shades of grey at work in here…

Build 1-Way Incoming Links With Keywords in Anchor Text

Everyone says that’s what you have to do… Applied logic would suggest that what you ought to do is consider who on earth wants or needs links, gives them away for free, and is likely to have pages or sections of content relevant to your site’s focus. Impossible, I hear you say? Simplistic, far too easy, I hear you scoff… Au contraire!

Since the web began life as a few optimistic IP packets seeking to connect intelligent life-forms across vast distances, the very first source of relevancy has been web directories.  By definition, a web directory describes the “Who & What” and tells you the “Where!”  Some of the earliest examples are still in existence – notably Yahoo and Open Directory. Respectively, they are  excessively expensive and virtually impenetrable. They both still wield considerable power with blithe indifference to what’s really required, remaining resolutely devoid of customer focus…  After a decade of observing no discernible improvement in any respect, I think the www would be better off without them. Best render them irrelevant – and if we all ignore them, maybe they’ll go away and re-invent themselves!

There are many other directories – optimistic, welcoming, organised, nurturing and practical, catering for both general and niche areas. Many are desperately in need of good quality listings  as a path to growth, and onwards to fame and fortune.  Seek them out!

Your goal is to get your site listed in a compatible category, nestled comfortably with sites offering similar products and services. Relevancy personified…  A description encapsulating your reason for existence helps – nothing warm and fuzzy! Crisp, to the point, with an “exact match” high-search-volume keyword phrase foremost in the title – but only if its written to make sense.  And don’t settle for one title – by all means, create and use a handful of relevant title & description combinations that expand the keywords the search engines will find pointing to your site.

“Wrong” Links Will Hurt You? Yeah, Right…

Regardless of the opposing views, simple logic should tell you that its quite unlikely for a normal, mainstream link-building strategy to visit harm upon you.

• Lets get real here – this is how links have been garnered since the inception of the Internet. Its a basic, fundamental process of indexing www content. How could it be “bad” to be listed in web directories?
• In the main, a directory assesses site quality before inclusion in their listings. Human-edited listings are the hallmark of a good directory, intended to provide users with the most relevant sources of information, products and services. Why would such a link be a bad thing???

If such links could hurt you, then your shadiest competitors would most certainly spend weeks building directory links in an effort to cause you grievous bodily harm! It would be far easier to shaft you than fix up their own sites…. Don’t for one moment think that some toe-rag has not considered it, tried it and failed…

Frankly, the pointy-heads over at Google are a decidedly smart lot, and are well aware of what the lazy and unscrupulous are capable of… Give the Google-dudes due credit for having the sense to not only be aware of the possibility, but for actually taking some care to protect you from such rancid and distasteful acts.

Fear Not – Go Ye Forth and Multiply

Seek links in appropriate directory categories, particularly in relevant niche directories if they exist. For example, don’t you dare try and list your cattery in a Business-to-Business software category… That would be stupid, and unlikely to be accepted! And don’t cheat… automated directory link submission schemes are a pointless waste of time.

Work is required – an anathema to many! Do your homework, select good directories and seek placement where it will both do you some good, and increase the possibility of acceptance.

Exchange Links

Don’t be frightened to exchange links with other sites, especially where there is a commonality of interest. Car sales and car insurance – boats and motors – houses and mortgages… obvious relationships are reputedly better, although proving that theory is harder than you might imagine. Prophylactic avoidance of link farms, web rings and FFA link schemes is patently sensible – their glory days are long, long gone the way of hidden text and 1×1 pixel images…

But if Aunty Ethel wants a link to her travel blog – hell, by all means do the old biddy a favour! Maybe your visitors will get a vicarious chuckle over her exploits and thank you for it! Maybe Aunty Ethel will leave you a pile of folding stuff in her will, a fond recompense for your charitable act…

Sure, those reciprocal links might not be quite as valuable as 1-way incoming links from a high-profile directory. But they are natural, useful, and public-spirited. Reach out a helping hand to your fellow man…

Think of links as being more like an investment portfolio! Some items have a higher price coupled with a long-term return – such as expensive review for the Yahoo Directory. Some items are minimal cost, minimal return… reciprocal links fit this group. Some are volatile, capable of good rewards but transient – social bookmarking links being one example. Some are solid, hard work, modest and unexciting – like article marketing…

Any sensible link strategy should include a broadening spread of links – and don’t sweat the small stuff…

Read the rest of this article…

• Search – a part of the “Corporate” theme - using it just generates a blank page…
• Tags – no idea whats up with this – just get a blank page with either Simple Tags or std WordPress tags… but the internal tagging functions all work fine!
• Images: added 255px images in widget areas – they get auto-shrunk to 233px Must be a template function at work there!

Apologies if you encounter any difficulties – its a work in progress, and may take a week or two to fix everything. Content revision is also ongoing…

Managing director Andrew Benton agreed and gave us the go-ahead to rebuild the website in a WordPress CMS so they could easily add / edit content as required. The additional ability to use the blog aspects of WordPress to create news, DIY articles, product reviews and distribute newsletters etc is also a consideration…

• We also needed to address the following issues;
• Lack of incoming links / lack of keywords in Anchor Text
• No robots.txt file
• No custom 404 Error Page
• No sitemap.xml
• Duplicate Titles, Descriptions, Keywords
• Etc etc..

At the outset, a benchmark Search Engine Ranking report showed 1 solitary Top 30 Ranking for the old website. The site was duly rebuilt, the previously identified problems were addressed, and the results that have accrued within a few weeks  are encouraging… click the images to see the details.

• their HTML website was looking old and tired
• other people had stolen their content and were getting better rankings
• their site’s visibility had slowly diminished

Flexiscreens - the tired old website

• Lack of incoming links
• No relevant keywords / phrases in link anchor Text
• Dduplication of Titles, Descriptions, Keywords
• No use of H1, H2 in page headings, and poor keyword targeting
• 1st paragraphs not targeting specific keywords
• Overly long pages
• Text hidden in DIV’s containing blatant keyword spam
• No sitemaps / robots.txt / 404 Error page handling
• Etc!

The plan put forward included keyword research, link building submissions, rebuild into a WordPress CMS, full Search Engine Optimisation on all pages, and attention to all the serious issues noted in the review.

Link building was implemented immediately, as is takes months to reach fruition and is independent of site changes. I.e. all links are to the Domain Name, not internal pages. The site was reconstructed in WordPress CMS, with installaion of key plugins to provide additional functionality. This included All In One SEO, XML Google Sitemaps, Feedburner RSS subscription, WP-Supercache, Simple Tags etc.

Flexiscreens - the new WordPress CMS site

The site went live in 3rd week of February. 301 Permanent Redirection of every old page to the corresponding new page was  implemented in .htaccess.

So, one month on, here’s how its shaping up… click Image 1 to view the SE Rankings changes.

Image 1

www.motorhomes-buy-sell-rent.com

That includes a depressing number of website designers, some of whom actually tell their clients that SEO is a waste of time and money, and that it’s quite unnecessary these days because Google is smarter than ever before… Au contraire – it becomes more and more critical every day, as website numbers expand exponentially! Lack of knowledge is not confined to website designers, it also includes a number of wanna-be SEO firms who make outrageous claims about their special relationship and affinity with Google etc, but have little idea of what it takes to consistently succeed in attaining Top 30 rankings.

Be very aware that in most cases website design is taught as an Art, not as a Business discipline. Website designers are rarely taught anything about search engine optimization, and few are interested in mastering the skills required to produce optimal results. That’s all very fine and dandy – but it leaves a lot of website owners desperately disappointed in mediocre results! You’ve probably heard the analogy about building a shop in the middle of a forest too, I bet? Seriously, it really does not matter how beautiful the site is – if no one finds it, then it’s just a gorgeous waste of virtual space.

Content is Still King

Regardless of the various conflicting opinions, Google conspiracy theories and misinformation, it comes down to a very simple concept – content quality, and accurate content classification. Content is where many sites fail dismally! The sites that thrive are those with well written, well organised original, interesting and useful content. Don’t copy other peoples stuff. Aside from being illegal, at best it immediately downgrades you to second best… As a general rule, from an SEO perspective, bear in mind the most fundamental issue – Google loathes duplicate content!

Classification

There are literally millions of websites, each competing for viewers in a particular niche. Reasons for their existence vary across the A to Z spectrum – advertising, entertainment, comedy, educational, humour, informational, music, news, promotional, sports, wine, video, zoos… you get the picture, right?

In the world of books we have the Dewey decimal classification system. Every published work is assigned an ISBN number, and libraries classify all books under a rigid hierarchical subject classification system. It’s not perfect, but it works pretty well because every one uses and understands it! Erudite people write insightful book reviews, which are sometimes included in advertising and promotions. Hold this thought, its relevant to a following section. You want to find a book on a particular topic, or by a specific author, you do a search and Eureka! You’ve found it, there’s a list, even! The best books are reviewed multiple times, and take pride of place in the “best sellers” rack.

Relevancy Ranking

Using different terminology, search engines are trying hard to do the same thing – to give their searchers the most accurate list possible, containing exactly what they want, so they can pick and choose from it! Unfortunately, there is no Dewey classification system on the web. The closest thing to a hierarchical subject listing is the Open Directory, Yahoo, or one of the thousands of other web directories – all of which are inconsistently organised into completely different illogical structures!

So, here we have Google and other search engines trying valiantly to index and categorize the billions of pages on millions of websites, in hundreds of countries in a multiplicity of languages. Then, they have to calculate each page’s relevance to specific search queries…

Are You Helping or Hindering?

That’s where YOU come into the picture… It’s a big, big task – have you made any effort at all to help Google to help you? Or is your website fuzzy and unfocused, with no clear statement of content or purpose? In most cases, sites are constructed with vague intentions to do SEO as an optional extra sometime in the future… What, you want Google to do everything for you?

Done Any Homework?

Do you have any idea how your primary audience searches for the information, products or services you offer? Do the pages on your site describe your content using terms your clients use? Because that’s the only way Google can match searchers with relevant content! What? You actually forgot to do any market research before launching the site? You have no accurate, researched, hard data on the keywords your potential clients would use? You asked your friends at work for ideas? Absolutely incredible!

Let us pretend you’re looking for clients for your small bed & breakfast business in Christchurch, New Zealand. You are optimistic that potential customers in New Zealand, Australia and the UK will be able to find your website amongst the millions of competing B&B pages on the web, be convinced by your persuasive advertising copy and elegant pictures… you’d also like them to come and book directly with you, to avoid hefty commission payments on the dozens of B&B Advertising Directory sites who also want you to pay to advertise! Dream on!

So You Want Google To Work For You?

You’d really like Google et al to help connect your potential clients to your business via Search Engine Results Pages by making your site No.1… And you certainly want “qualified” traffic from Google, visitors who are specifically looking for exactly what you offer!

Anyone who thinks they can survive online without Google, Yahoo and MSN is either a thoroughly well-rounded idiot, or is a household name who does not need to advertise to generate qualified traffic. There is no middle ground.

But here’s where it gets hard! How will Google do that? What solid information have you provided Google in your on-site content, and in the off-site links to your site? Have you got a Domain Name which encapsulates your business type and location; Bed-Breakfast-Christchurch.co.nz? Or a cryptic name, like; BnBChChNZ.com? Of the two, which is most likely to give the SE its first clue as to what your site is about?

What is On-Site SEO

Think about it this way… Does your home page have an explicit and accurate Title that provides a direct and unequivocal statement of the site’s business purpose in 70 characters? Does the Title say “Bed & Breakfast Accommodation, Christchurch New Zealand” or does it say “Welcome to Dusty Lodge” or something equally asinine?

Does your home page have an explicit and accurate Description that provides a brief outline of your business purpose, unique selling proposition, and call to action, encapsulated in 150 – 200 characters? Or does it contain some vague warm and fuzzy drivel about beaches and sunsets?

Keep the book analogy in your mind, and take a look at your Home page, particularly the first heading and first paragraph… “Welcome to my website” is not a productive approach! What does it tell your visitors about you? It tells me that you are at best naïve and both you and your website designer need SEO counselling! And think about that first paragraph… is it an accurate summary of the site’s reason for existence? Eliminate that fruity, cheesy, fluffy verbiage immediately!

If your website is required to deliver a return on investment, particularly by selling products or services, or delivering customer service, informing or entertaining, your really need to accurately describe your website’s content, and allow it to become visible online. What’s that I hear? Oh, you want it to make you rich as well? But you don’t really want to make a serious commitment or effort to do the job properly? Right… good luck with that! And remember that old GIGO acronym – “Garbage In, Garbage Out!”

What is Off-Site SEO?

This may surprise you, but some people are dishonest about their site content. Frankly, some people handle the truth in a very awkward fashion indeed… Telling Google that your site is about Pamela Anderson, when its actually selling Bart Simpson comics, is deuced annoying to the people who visit it! Therefore, Google and other SE’s decided long ago that some external verification of every website’s content would assist their efforts to deliver the most relevant SERPs to their clients. Makes perfect sense to me…

How is this achieved, I hear you ask. Well, you’ve heard of links, right? Back to the book analogy – think of good links as being like a series of book reviews! What if lots of people are writing positive things about your site? What if multiple, external, widely distributed sites are all saying that your site is about “Bed & Breakfast Accommodation Christchurch NZ” huh? The balance of probability that your site is relevant to such a search is positively impacted by this external confirmation! A coincidence of keywords in on-site content and off-site links reassures Google immensely! Those keywords in the off-site links are referred to as anchor text, and should form the link title.

No, Its Not Rocket Science

Frankly, search engine optimisation, in the pure sense of the term, is not particularly difficult to understand, or to do. The aim of the search engines is to provide their customers with the content most relevant to the search they are making. Therefore, your salvation lies in making your content relevant to the known searches! Do some thorough keyword research, learn and understand your target audience’s searching behaviour. Plan pages that target specific, high-volume, low competition search phrases.

Don’t be vague, don’t waffle, and help Google to help you!

When the economic gravy pot is bubbling merrily, and there’s ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and credit wolf packs softly pad the empty streets, howling balefully at the waning moon… then, when you’re sucking the last congealed streaks of business gravy off your tarnished website spoon, ask yourself… Can you afford your website to be second rate, disorganised and drifting ever further into the icy wastes of mediocrity? With a better understanding of why  SEO is so important to your website’s success, will you continue to ignore it?

Author’s Bio:

The SEO Guy, Ben Kemp, is a veteran SEO consultant who provides a guaranteed personal service on all projects. Drawing on a decade of SEO experience and website design and 20+ years of work in the IT industry,  THE SEO Guy’s Blog provides advice on SEO and WordPress CMS website design issues.

Web: www.ComAuth.co.nz plus www.Website-Designers.net.nz

Copyright Statement: This article may be copied for use on your site providing its not edited, and the Author’s bio remains intact.