Web Design Issues | Search Engine Optimisation Consultant / Company - SEO Audits

Flash Pages & Splash Intros

September 12, 2010 By Admin

Getting a website to actively support, let alone expand your business through the acquisition of new customers is not easy. Frequently, its made more difficult by selection of inappropriate technologies as the platform, or inappropriate use or placement of those technologies in areas that would be best managed in a more intelligent way. Added to that initial misjudgement are sequential failures to address the basic "rules of engagement" in the interactions with your website visitors. Splash … [Read more...]

Filed Under: Articles, Web Design Issues Tagged With: Call to Action, credibility, Flash, intro pages, Seo Case Studies, splash pages, USP

Website Content Duplication Issues

April 14, 2010 By Admin

The lazy webmasters, those allergic to original thought, and those who detest writing the most are almost always vehement that unique content is over-rated, unnecessary or even pointless. Of all the website content frustrations I endure, most frequent is the failure on the part of others to undestand the inherent value of descriptive accuracy and uniqueness of page content. There is intransigence in that respect, particularly on the part of some creators of e-commerce and content management … [Read more...]

Filed Under: Articles, Seo Case Studies, Web Design Issues Tagged With: content management systems, e-commerce systems, meta data, page content, SERPs, Website Content, website design

Case Study: Extreme Website Makeover with SEO

April 4, 2009 By Admin Leave a Comment

A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help; their HTML website was looking old and tired other people had stolen their content and were getting better rankings their site's visibility had slowly diminished An SEO review clearly showed the following serious … [Read more...]

Filed Under: Seo Case Studies, Web Design Issues Tagged With: anchor text, Website Redesign, WordPress

File Naming Conventions

September 10, 2007 By Admin

File naming is an element of SEO that most people pay little attention to. Similarly, may don't understand the concepts behind search-engine-friendly URLs (SEF URLs). Yet, its a crucial issue for two key reasons; Search Engine Page Results When a reference to one of your pages shows up within a SERP, there are 3 important cues that can entice a visitor to click the link and visit your site. In order, they are Title, Description and URL - or page file name. Why not give yourself every possible … [Read more...]

Filed Under: Web Design Issues Tagged With: file names, SEF URLs, website design, WordPress

Multiple Domain Names – Content Duplication Penalties

September 3, 2006 By Admin

Multiple Domain Names - Duplicate Content Penalties

Multiple domain names registered? If you own a web site AND you have more than 1 domain pointing t your content, you might want to read this with your full attention. There are a great many web sites out there which, by inappropriate use of multiple domain names, effectively cripple their search engine rankings by blatantly breaching search engine guidelines! Site owners often register more than one domain, and there are sound reasons for doing this, including; The main URL includes a … [Read more...]

Filed Under: Articles, Google, Web Design Issues Tagged With: domain names, domains, Duplicate content, Google, link titles, link to us, manual submissions, Off-Site SEO, small busines search engine optimisation, white hat seo

Web Designers – Why Not Outsource Your SEO Needs

May 31, 2006 By Admin

Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both. However, there are synergies and consequent opportunities for strategic partnerships and alliances... A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to … [Read more...]

Filed Under: Web Design Issues Tagged With: Google, msn, yahoo

Domain Naming Conventions & SEO

May 29, 2006 By Admin

Domain Name Registration Domain Naming - is it important? A resounding "Yes!" - the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain's geographic localisation inferences and web server hosting location etc. A rose, by any other name, would smell as sweet... but in the World of the Wide Web, picking the the wrong name … [Read more...]

Filed Under: SEO, Web Design Issues Tagged With: brand recognition, business marketing, business search engine optimization, design elements, domain names, Domain Naming Conventions, Google, high-search-volume keyword phrase, Internet marketing, msn, Off-Site SEO, On-Site SEO, page names, Search Optimisers, SEF URLs, SEO Audit, TLD, website development risk management, white hat seo, yahoo

Have You any Hidden Perils Within Your Web Site…

May 21, 2006 By Admin

Imagine the nausea and anxiety of having your site disappear without trace from multiple major search engines in the space of a few days… no longer able to be located on Yahoo’s new search engine, and consequently MSN, plus other Yahoo search partners! And this a niche tourism site which, by design, had for the past few years enjoyed No.1 placement on all the major search engines for an array of relevant keyword phrases, and was generating 10,000+ "qualified" visitors per month. We are … [Read more...]

Filed Under: HTML Errors, Web Design Issues Tagged With: Google, msn, yahoo

Best Practice Website Design Criteria

May 21, 2006 By Admin

1.1 Introduction Should you be contemplating a new web site, or the redesign of an older site, there are many issues you need to consider. High in the priority list at the outset should be search engine rankings, and design of the site to maximise the site’s potential web profile is crucial to success. A key design criteria should be to ensure that the web site, as launched, will require minimal remedial search engine optimisation. In the process of site creation there is almost always … [Read more...]