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	<title>Search Engine Optimisation Consultant / Company - SEO Audits - The SEO Guy &#187; Description Meta-tag</title>
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		<title>Why you NEED a good description Meta-tag</title>
		<link>http://www.comauth.co.nz/seo-strategies/description-meta-tag/why-you-need-a-good-description-meta-tag.html</link>
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		<pubDate>Fri, 19 May 2006 16:13:03 +0000</pubDate>
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				<category><![CDATA[Description Meta-tag]]></category>
		<category><![CDATA[Google]]></category>

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										</div>It is crucial to search engine rankings that a carefully crafted Description, preferably unique to every page, be provided. This helps the search engines to properly categorise the site. A well crafted description will also be used verbatim in most search engine results displayed to searchers, meaning you can actually control what is shown. There [...]]]></description>
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