It is crucial to search engine rankings that a carefully crafted Description, preferably unique to every page, be provided. This helps the search engines to properly categorise the site. A well crafted description will also be used verbatim in most search engine results displayed to searchers, meaning you can actually control what is shown. There are two common problems with Description tags; You do not have one at all. Therefore, you effectively force the search engines to “create” … [Read more...]