You are here: Home / Archives for SEO

Is FaceBook Good for Business?

March 20, 2011 By Leave a Comment
Facebook - Business, Traffic and SEO

Can FaceBook make a positive difference for your business? Is FaceBook a valid SEO (search engine optimisation) element? Can FB make a difference to your website's traffic volumes? Can it deliver you more enquiries, or some potential buyers of your products and services? Will FB traffic even register on the webserver traffic logs in the "referring sites" section? Those are all good questions, and I'm so glad you asked... Personally, I've always had a disparaging, jaundiced view of FaceBook … [Read more...]

Filed Under: SEO, Social Media Tagged With: , , , , , ,

Search Optimisers – The WHY of SEO

January 21, 2009 By
SEO Optimisers & SEO Consultants

Search optimisers have written many articles on the HOW of SEO, covering the many and varied aspects of the art of improving your site’s position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential. That includes a depressing number of website designers, some of whom actually tell … [Read more...]

Filed Under: Articles, SEO Tagged With: , , , , , , , , , , , , ,

Latent Semantic Indexing Explained

December 20, 2006 By Leave a Comment
Latent Semantic Indexing - LSI SEO

Latent semantic indexing (LSI) is a process in which the content in a given page is on your website is analysed and assessed on additional related textual content other than the primary keyword phrase/s that you are obviously targeting in the on-page and off-page sections of the website. In part, this is to combat using unrelated keywords to draw traffic to content unrelated to the primary theme of the site - as porn, gambling and pharmacy spam sites are inclined to do. LSI & Mathematical … [Read more...]

Filed Under: Articles, SEO Tagged With: , , , , , ,

SEO Consultant Selection & Avoiding Disaster

June 25, 2006 By
SEO Consultant - SEO Company

There has been a flurry of entrants into the Search Engine Optimisation market in the past year or so. Judging by the horrendous rates some are charging, money rather than service seems to be the main motivation. Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp operators, in some instances there is evidence of a serious deficiency in both ethics and skills in some cases. I have a new client who spent almost $30,000 last year, with no work … [Read more...]

Filed Under: SEO Tagged With: , , , , , , , , ,

Open Directory site titles and MSN.bots

June 8, 2006 By

Have you had trouble getting DMOZ to update your site's Title after a change of business name etc? It can be a long wait for attention! Well, someone at Microsoft was listening to webmaster's comments and MSN have responded! Now, you can at least get MSN's search results to show your correct site title by adding a meta-tag or two on your Home page. They suggest either; (meta content="NOODP" name="ROBOTS" /) (meta content="NOODP" name="msnbot" /) (NB: I've had to change the "< " and ">" to get … [Read more...]

Filed Under: SEO Tagged With: , ,

Domain Naming Conventions & SEO

May 29, 2006 By
Domain Naming Conventions & SEO

Domain Name Registration Domain Naming - is it important? A resounding "Yes!" - the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain's geographic localisation inferences and web server hosting location etc. A rose, by any other name, would smell as sweet... but in the World of the Wide Web, picking the the wrong name … [Read more...]

Filed Under: SEO, Web Design Issues Tagged With: , , , , , , , , , , , , , , , , , , ,

How To Tell If Your Site Needs Optimising

May 29, 2006 By

If you search on Google, Yahoo and MSN using a keyword phrase that you would expect your site to rank highly for, but cannot find your site on pages 1-3 of results, then you definitely need to optimise your site for the search engines, and to secure some professional SEO help. The keyword phrase is not a broad, general word or term, but one that you in particular should rank for, e.g; if you sell a particular product or service in a set location such a motel based in Riccarton, Christchurch, … [Read more...]

Filed Under: SEO Tagged With: , ,

Keyword Meta-tag – much abused, but still of use…

May 20, 2006 By

Accordling to SEO legend, this tag is no longer used by most search engines. In the "olden days" it was possible to shoot straight to the No.1 position for almost any keyword/phrase just by stuffing it into the keyword meta-tag. So that's what people did... The SE's responded to this "spamming" approach by either skipping or de-emphasising the contents of the tag. I still think it is a useful discipline to insert the targeted keyword phrases for the page into the tag – as a reminder of … [Read more...]

Filed Under: Keyword Meta-Tag Tagged With:

Why you NEED a good description Meta-tag

May 20, 2006 By

It is crucial to search engine rankings that a carefully crafted Description, preferably unique to every page, be provided. This helps the search engines to properly categorise the site. A well crafted description will also be used verbatim in most search engine results displayed to searchers, meaning you can actually control what is shown. There are two common problems with Description tags; You do not have one at all. Therefore, you effectively force the search engines to “create” … [Read more...]

Filed Under: Description Meta-tag Tagged With: