Article Writing Arts and Goals

Draft

For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one... I've just been reviewing a client's article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution... Often, my depressions are a spur to a story - the painstaking explanation of the error of the client's ways providing a foundation for an article of my own. Article Content Reputable … [Read more...]

Case Study: Website Rebuild and Search Engine Rankings

old-site-home-page

Fasteners Direct is an Auckland-based company specialising in supply of fasteners & hardware to the construction, building & engineering industries. Their old website was static HTML pages originally done in MS Frontpage, but which basically contained a lot of picture and not much text. We were asked to carry out an SEO Review on 24th Feb 2009, and as part of that, pointed out that the old site really would benefit from need updating. Managing director Andrew Benton agreed and gave us … [Read more...]

Case Study: Extreme Website Makeover with SEO

Flexiscreens - Old Site

A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help; their HTML website was looking old and tired other people had stolen their content and were getting better rankings their site's visibility had slowly diminished An SEO review clearly showed the following serious … [Read more...]

Does Search Engine Optimisation Work? SEO Case Studies

There is a lot of talk about Search Engine Optimisation, or SEO, and its importance in the overall viability - even survival - of a web-based business. In my view it is absolutely crucial to any internet enterprise, because a well-executed SEO campaign addresses numerous potentially fatal issues. SEO Case Study - BabyStuff In a SEO recent project, we reviewed a PHP-based E-Commerce store called http://www.babystuff.co.nz/ which, oddly enough, sells a range of baby accessories etc. I say … [Read more...]