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	<title>Search Engine Optimisation Consultant / Company - SEO Audits - The SEO Guy &#187; Articles</title>
	<atom:link href="http://www.comauth.co.nz/category/seo-articles/feed" rel="self" type="application/rss+xml" />
	<link>http://www.comauth.co.nz</link>
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	<lastBuildDate>Mon, 16 Jan 2012 07:08:10 +0000</lastBuildDate>
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		<title>WordPress SEO Basics</title>
		<link>http://www.comauth.co.nz/seo-articles/wordpress-seo-basics.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/wordpress-seo-basics.html#comments</comments>
		<pubDate>Mon, 16 Jan 2012 07:08:10 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[WordPress SEO]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=783</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Search+Engine+Optimisation+Consultant+%2F+Company+-+SEO+Audits+-+The+SEO+Guy&link=http%3A%2F%2Fwww.comauth.co.nz%2Fseo-articles%2Fwordpress-seo-basics.html&title=WordPress+SEO+Basics&desc=WordPress+search+engine+optimisation+%28WP+SEO%29+options+abound.+Whilst+its+difficult+to+select+the+right+options+from+such+a+big+range%2C+doing+so+makes+a+difference+both+ease+of+use+and+to+search+engine+&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=1&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=1&buzzlang=en&buzzctr=1&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>WordPress search engine optimisation (WP SEO) options abound. Whilst its difficult to select the right options from such a big range, doing so makes a difference both ease of use and to search engine results page rankings. There are also many new WordPress Design Themes that have some SEO functions included in the theme settings. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ecommerce SEO</title>
		<link>http://www.comauth.co.nz/seo-articles/ecommerce-seo.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/ecommerce-seo.html#comments</comments>
		<pubDate>Thu, 02 Jun 2011 02:29:48 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[content managment system]]></category>
		<category><![CDATA[ecommerce seo]]></category>
		<category><![CDATA[image alt tags]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=743</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Search+Engine+Optimisation+Consultant+%2F+Company+-+SEO+Audits+-+The+SEO+Guy&link=http%3A%2F%2Fwww.comauth.co.nz%2Fseo-articles%2Fecommerce-seo.html&title=Ecommerce+SEO&desc=Ecommerce+search+engine+optimisation+is+perhaps+the+SEO+practitioner%27s+greatest+challenge.+E-commerce+sites+are+the+most+difficult+of+all+websites+to+work+with.+The+situation+becomes+more+difficult+as&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=1&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=1&buzzlang=en&buzzctr=1&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>Ecommerce search engine optimisation is perhaps the SEO practitioner&#8217;s greatest challenge. E-commerce sites are the most difficult of all websites to work with. The situation becomes more difficult as Google steadily improves its ability to assess content quality and filter duplicated content from top positions. The problem is that for any given product, there is [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Analytics Accuracy &#8211; Or Lack Thereof</title>
		<link>http://www.comauth.co.nz/seo-articles/google-analytics-accuracy-or-lack-thereof.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/google-analytics-accuracy-or-lack-thereof.html#comments</comments>
		<pubDate>Mon, 16 May 2011 10:26:22 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[server log files]]></category>
		<category><![CDATA[traffic volumes]]></category>
		<category><![CDATA[web server log]]></category>
		<category><![CDATA[website traffic statistics]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=732</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Search+Engine+Optimisation+Consultant+%2F+Company+-+SEO+Audits+-+The+SEO+Guy&link=http%3A%2F%2Fwww.comauth.co.nz%2Fseo-articles%2Fgoogle-analytics-accuracy-or-lack-thereof.html&title=Google+Analytics+Accuracy+-+Or+Lack+Thereof&desc=Google+Analytics+is+notoriously+unreliable%2C+and+there+are+multiple+issues+that+impact+on+its+accuracy%2C+including+the+software+platform+its+operating+from.+That+would+not+be+a+problem+if+the+average+we&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=1&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=1&buzzlang=en&buzzctr=1&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>Google Analytics is notoriously unreliable, and there are multiple issues that impact on its accuracy, including the software platform its operating from. That would not be a problem if the average website owner / user actually understood G A&#8217;s real purpose. Analytics is NOT designed to record website traffic statistics accurately. Google Analytics is far from [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Web Redesign &#8211; Best Practice</title>
		<link>http://www.comauth.co.nz/seo-articles/website-redesign-best-practice.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/website-redesign-best-practice.html#comments</comments>
		<pubDate>Mon, 21 Mar 2011 11:22:03 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[301 redirects]]></category>
		<category><![CDATA[breadcrumbs]]></category>
		<category><![CDATA[Call to Action]]></category>
		<category><![CDATA[current rankings]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[file names]]></category>
		<category><![CDATA[image alt text]]></category>
		<category><![CDATA[image names]]></category>
		<category><![CDATA[incoming link]]></category>
		<category><![CDATA[intro pages]]></category>
		<category><![CDATA[IP Address]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[page urls]]></category>
		<category><![CDATA[Reciprocal Links]]></category>
		<category><![CDATA[relevant keywords]]></category>
		<category><![CDATA[search engine rankings]]></category>
		<category><![CDATA[Sitemaps]]></category>
		<category><![CDATA[TLD]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=243</guid>
		<description><![CDATA[Website redesign best practices takes account of the current SERPs status. A careful web redesign proposal assesses and factors the good and bad elements of the original site  into the rebuild process. Contact The SEO Guy for promp professional advice! ]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/website-redesign-best-practice.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>FaceBook SEO</title>
		<link>http://www.comauth.co.nz/seo-articles/facebook-seo-sem.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/facebook-seo-sem.html#comments</comments>
		<pubDate>Sun, 12 Sep 2010 02:46:06 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[Criticism of Facebook]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Facebook features]]></category>
		<category><![CDATA[Facebook SEO]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[privacy issues]]></category>
		<category><![CDATA[SEO Consultant]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=210</guid>
		<description><![CDATA[From a purely business perspective, FaceBook makes no sense to me at all. Lemmings the world over are signed up by the millions because to exist in business, it seems mission-critical to be on FaceBook! Really? Did anyone ever take a step back and ask WHY? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flash Pages &amp; Splash Intros</title>
		<link>http://www.comauth.co.nz/seo-articles/flash-seo-splash-pages-usp.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/flash-seo-splash-pages-usp.html#comments</comments>
		<pubDate>Sun, 12 Sep 2010 02:39:40 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Web Design Issues]]></category>
		<category><![CDATA[Call to Action]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[intro pages]]></category>
		<category><![CDATA[Seo Case Studies]]></category>
		<category><![CDATA[splash pages]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=209</guid>
		<description><![CDATA[Using a "splash" or "intro" animation on a pseudo-Home page, followed by a redirect to the intended Home page, severely impedes good search rankings. Despite the volumes of warnings about incorrect use of Flash, I still see entire sites constructed with it. The problem is, its audience is severely constrained because Google will never send visitors to it because its entire content is completely and utterly invisible... ]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/flash-seo-splash-pages-usp.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Article Writing Arts and Goals</title>
		<link>http://www.comauth.co.nz/seo-articles/article-writing-dental-self-extraction.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/article-writing-dental-self-extraction.html#comments</comments>
		<pubDate>Thu, 27 May 2010 04:53:23 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Seo Case Studies]]></category>
		<category><![CDATA[anchor text]]></category>
		<category><![CDATA[article content]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[deep links]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[Google search]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[keyword phrase]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=204</guid>
		<description><![CDATA[For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one... I've just been reviewing a client's article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution... Often, my depressions are a spur to a story - the painstaking explanation of the error of the client's ways providing a foundation for an article of my own.]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/article-writing-dental-self-extraction.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Content Duplication Issues</title>
		<link>http://www.comauth.co.nz/seo-articles/website-idiosyncrasies-content-duplication-idiocies.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/website-idiosyncrasies-content-duplication-idiocies.html#comments</comments>
		<pubDate>Wed, 14 Apr 2010 03:18:18 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Seo Case Studies]]></category>
		<category><![CDATA[Web Design Issues]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[e-commerce systems]]></category>
		<category><![CDATA[meta data]]></category>
		<category><![CDATA[page content]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=203</guid>
		<description><![CDATA[Of all the website content frustrations I endure, most frequent is the failure on the part of others to undestand the inherent value of descriptive accuracy and uniqueness of page content.]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/website-idiosyncrasies-content-duplication-idiocies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Owns Your Website?</title>
		<link>http://www.comauth.co.nz/seo-articles/so-you-thought-you-owned-your-website.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/so-you-thought-you-owned-your-website.html#comments</comments>
		<pubDate>Wed, 14 Apr 2010 03:16:04 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[Domain Registrant]]></category>
		<category><![CDATA[open source software]]></category>
		<category><![CDATA[proprietary software]]></category>
		<category><![CDATA[risk exposure]]></category>
		<category><![CDATA[SEO Consultant]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=202</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Search+Engine+Optimisation+Consultant+%2F+Company+-+SEO+Audits+-+The+SEO+Guy&link=http%3A%2F%2Fwww.comauth.co.nz%2Fseo-articles%2Fso-you-thought-you-owned-your-website.html&title=Who+Owns+Your+Website%3F&desc=Website+ownership+is+a+serious+issue.+As+part+of+being+an+SEO+consultant%2C+I%E2%80%99m+frequently+asked+to+conduct+SEO+Audits+on+potential+client%E2%80%99s+websites.+Amongst+sundry+other+tasks%2C+I+always+check+to+s&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=1&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=1&buzzlang=en&buzzctr=1&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the [...]]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/so-you-thought-you-owned-your-website.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Rebuild &amp; Makeover Issues</title>
		<link>http://www.comauth.co.nz/seo-articles/www-need-not-mean-wordpress-website-woes.html</link>
		<comments>http://www.comauth.co.nz/seo-articles/www-need-not-mean-wordpress-website-woes.html#comments</comments>
		<pubDate>Wed, 31 Mar 2010 10:24:25 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Website Redesign]]></category>
		<category><![CDATA[301 redirects]]></category>
		<category><![CDATA[anchor text]]></category>
		<category><![CDATA[business risk management]]></category>
		<category><![CDATA[description meta tags]]></category>
		<category><![CDATA[Domain Registrant]]></category>
		<category><![CDATA[Off-Site SEO]]></category>
		<category><![CDATA[On-Site SEO]]></category>
		<category><![CDATA[SEO Audit]]></category>
		<category><![CDATA[SEO Consultant]]></category>

		<guid isPermaLink="false">http://www.comauth.co.nz/?p=200</guid>
		<description><![CDATA[<div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
											<iframe
												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Search+Engine+Optimisation+Consultant+%2F+Company+-+SEO+Audits+-+The+SEO+Guy&link=http%3A%2F%2Fwww.comauth.co.nz%2Fseo-articles%2Fwww-need-not-mean-wordpress-website-woes.html&title=Website+Rebuild+%26+Makeover+Issues&desc=Website+rebuilds+ought+to+include+consideration+of+SEO+aspects.+All+to+often%2C+the+website+makeover+results+in+blood+on+the+carpet+-+possibly+yours+-+as+the+results+of+years+of+hard+work+are+lost%21%0D%0A%0D%0AI&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=1&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=1&buzzlang=en&buzzctr=1&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>Website rebuilds ought to include consideration of SEO aspects. All to often, the website makeover results in blood on the carpet &#8211; possibly yours &#8211; as the results of years of hard work are lost! I am deeply distraught, depressed and correspondingly enriched by the second example of blatant stupidity this week. The world appears [...]]]></description>
		<wfw:commentRss>http://www.comauth.co.nz/seo-articles/www-need-not-mean-wordpress-website-woes.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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