Link Building | Search Engine Optimisation Consultant / Company - SEO Audits

Link Building Strategy 101

June 8, 2009 By Admin

Link-building is well known to be a crucial element in website prominence, popularity and rankings. Links, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve real value from efforts expended on gaining links. … [Read more...]

Filed Under: Articles, Links from Directories Tagged With: anchor text, article marketing, high-search-volume keyword phrase, keyword phrase, Link Building, Link farm, link-builder software program, pay-per-click advertising, Reciprocal Links, web directories, web rings

Outward Links – Can They Hurt Rankings>

August 18, 2007 By Admin

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - … [Read more...]

Filed Under: Link Building Tagged With: bad neighbourhood, Google, Internet marketing, keyword phrase, Link Building, link titles, page rank, Reciprocal Links, search engine rankings, web rings

Maximising Back Link Value in SEO Campaigns

September 8, 2006 By Admin

Back Links Defined Back Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service. Usually set to open in a new window so visitors don't "lose" your site when they open the link. Outward links are of minimal value to your search engine rankings - unless you have a lot of them relating to a common "theme" - in which case your site might be perceived as an "Information Hub" for … [Read more...]

Filed Under: Links from Directories, Reciprocal Links Tagged With: affiliate link, Google, image link, incoming link, link to us, Reciprocal Links, web directories, yahoo

Write and Distribute Articles, Boost PR and Join Web 2.0

May 21, 2006 By Admin

Have you considered Article Writing as an SEO Tool to boost your Google Page Rank? No? Not at all? :-) Well, imagine for a moment a community that brings content providers (authors) together with content users (websites) to provide the content sifters (search engines) with the results desired by the content seeker (web surfers). The web surfer savours the content appetiser and clicks the link to go directly to more content provided at the author's web site - thus completing the circle. Along … [Read more...]

Filed Under: Articles, Link Building, WEB 2.0 Tagged With: article marketing, Google