Admin | Search Engine Optimisation Consultant / Company - SEO Audits - The SEO Guy

Who Owns Your Website?

April 14, 2010 By Admin

Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the report, and who mistakenly thinks HE (or she) is the rightful owner! There is more than one aspect to this… Who is the Domain Name Registrant? Each country has rules governing … [Read more...]

Filed Under: Articles, Web Hosting Tagged With: domain names, Domain Registrant, open source software, proprietary software, risk exposure, SEO Consultant, Web Hosting, website design

Website Rebuild & Makeover Issues

March 31, 2010 By Admin

Website rebuilds ought to include consideration of SEO aspects. All to often, the website makeover results in blood on the carpet - possibly yours - as the results of years of hard work are lost! I am deeply distraught, depressed and correspondingly enriched by the second example of blatant stupidity this week. The world appears to have an ever-increasing abundance of genii with more enthusiasm than expertise, unleashing themselves on unsuspecting clients. They churn out born-again websites … [Read more...]

Filed Under: Articles, Website Redesign Tagged With: 301 redirects, anchor text, business risk management, description meta tags, Domain Registrant, Off-Site SEO, On-Site SEO, SEO Audit, SEO Consultant, Website Redesign

WordPress Security – Cloaked Link Farms & Link Injection Attacks

October 28, 2009 By Admin

Wordpress security breaches are not an uncommon occurrence. WordPress-powered websites are far from being immune to hackers, although the latest release/s address many earlier security issues. WordPress, like other content management systems and forums such as phpBB, vBulletin, is a major target for hackers and spammers. Basic prophylactic measures need not be complicated or expensive. Those involved in hacking WordPress usually want to use the sites as concealed (cloaked) link farms. Its … [Read more...]

Filed Under: Articles, Blogging For SEO, Content Management CMS Tagged With: anti-virus software, Cloaked Link Farms, content management systems, Link Injection Attacks, malware, MySQL, phpBB, security breaches, security measures, security strategy, security violations, wordpress security

Select First Motorhomes – UK

July 20, 2009 By Admin

Hello Ben You will be pleased to hear we are having a great year, with sales, sale and buy back, and rental, in fact rental has been a surprise with the motorhomes fully booked to September/October already. Due to the closure of two large dealerships in our area, we are considering moving in to Caravan sales as well for later this year, or early next year! Would you suggest a new website, majoring on the caravan sales, should we go that route, or updating our existing Buy-Sell-Rent website to … [Read more...]

Filed Under: Client Feedback

Link Building Strategy 101

June 8, 2009 By Admin

Link-building is well known to be a crucial element in website prominence, popularity and rankings. Links, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve real value from efforts expended on gaining links. … [Read more...]

Filed Under: Articles, Links from Directories Tagged With: anchor text, article marketing, high-search-volume keyword phrase, keyword phrase, Link Building, Link farm, link-builder software program, pay-per-click advertising, Reciprocal Links, web directories, web rings

CMS + SEO Revisited

May 18, 2009 By Admin Leave a Comment

Back in 2007, I published an article entitled “Content Management Systems Equal Business Suicide.” The articles basic premise was at that time, CMS software applications as produced were essentially bereft of even the most primitive SEO features or functions. Building a new website, or converting an existing wwbsite to the existing CMS versions of 2007 was rapid way of consigning those websites to the outer reaches of Google’s supplementary index. Lacking inbuilt SEF-URLs (search … [Read more...]

Filed Under: Articles, Content Management CMS Tagged With: anchor text, Best CMS Awards, cms, cms software, CMS Solutions, content management systems, design themes, file names, image alt text, long-tailed keyword search phrases, page content, page rank, SERPs, Sitemaps, supplementary index, WordPress

SEO Guy’s Website Rebuild

May 18, 2009 By Admin Leave a Comment

Website Rebuild 2011 How things have changed in 2 years. WordPress relentlessly keeps getting better and better! Another marathon effort sees an evolution in the technologies available within WordPress, and the plethora of plugin applications that are availble. WordPress 3 - a thing of beauty and a joy to behold! Its SEO affinity engenders feelings of pure pleasure verging on ecstasy... Watch for a new article on WordPress 3 and SEO... I feel its conception in my … [Read more...]

Filed Under: Website Redesign

Case Study: Website Rebuild and Search Engine Rankings

April 4, 2009 By Admin

Fasteners Direct is an Auckland-based company specialising in supply of fasteners & hardware to the construction, building & engineering industries. Their old website was static HTML pages originally done in MS Frontpage, but which basically contained a lot of picture and not much text. We were asked to carry out an SEO Review on 24th Feb 2009, and as part of that, pointed out that the old site really would benefit from need updating. Managing director Andrew Benton agreed and gave us … [Read more...]

Filed Under: Seo Case Studies, Website Redesign Tagged With: anchor text, Website Redesign, WordPress

Case Study: Extreme Website Makeover with SEO

April 4, 2009 By Admin Leave a Comment

A few weeks ago, I was contacted by the nice folks at Flexiscreens® in Tasmania. The site had been live for years and had previously been generating good business. However, things were in a downward spiral, not helped by the global economic downturn. They needed help; their HTML website was looking old and tired other people had stolen their content and were getting better rankings their site's visibility had slowly diminished An SEO review clearly showed the following serious … [Read more...]

Filed Under: Seo Case Studies, Web Design Issues Tagged With: anchor text, Website Redesign, WordPress

Select First Motorhomes Ltd UK

January 28, 2009 By Admin Leave a Comment

I have to say I have been delighted with Bens work, both in terms of Value, and content. Just over 2 years ago Ben designed me a sales website www.motorhomes-buy-sell-rent.com, since then my sales have increased by at least 50% due to the volume of customers who have found my site on the Internet. I have been pleased enough that in December 2008 I asked Ben to design me a second Hire website www.motorhomes-rental-hire.co.uk This was completed on time and although it has only been live for … [Read more...]

Filed Under: Client Feedback