WordPress search engine optimisation (WP SEO) options abound. Whilst its difficult to select the right options from such a big range, doing so makes a difference both ease of use and to search engine results page rankings. There are also many new WordPress Design Themes that have some SEO functions included in the theme settings. In the face of all this, how to decide what is important, how to choose wisely? Having been a WordPress user since V1.5 or so, I've accumulated several years of … [Read more...]
Ecommerce SEO
June 2, 2011 By 1 Comment
Ecommerce search engine optimisation is perhaps the SEO practitioner's greatest challenge. E-commerce sites are the most difficult of all websites to work with. The situation becomes more difficult as Google steadily improves its ability to assess content quality and filter duplicated content from top positions. The problem is that for any given product, there is the manufacturers website as the source of authoritative content. Added to that are often hundreds of online retailers all copying … [Read more...]
Google Analytics Accuracy – Or Lack Thereof
May 16, 2011 By 2 Comments
Google Analytics is notoriously unreliable, and there are multiple issues that impact on its accuracy, including the software platform its operating from. That would not be a problem if the average website owner / user actually understood G A's real purpose. Analytics is NOT designed to record website traffic statistics accurately. Google Analytics is far from accurate, especially when compared directly against server log files. G A is intended to track and analyse what people do when on … [Read more...]
Web Redesign – Best Practice
March 21, 2011 By 2 Comments
Website Redesign - Best Practices for Web Redesign Website redesign proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements of the original site should be made. Include consideration of SEO aspects. All to often, the website makeover results in a dramatic downturn in search engine rankings! Don't underestimate the value of the existing … [Read more...]
Is FaceBook Good for Business?
March 20, 2011 By Leave a Comment
Can FaceBook make a positive difference for your business? Is FaceBook a valid SEO (search engine optimisation) element? Can FB make a difference to your website's traffic volumes? Can it deliver you more enquiries, or some potential buyers of your products and services? Will FB traffic even register on the webserver traffic logs in the "referring sites" section? Those are all good questions, and I'm so glad you asked... Personally, I've always had a disparaging, jaundiced view of FaceBook … [Read more...]
FaceBook SEO
September 12, 2010 By Leave a Comment
Let me preface this by the comment that at first, I thought FaceBook was "a good thing" and fit for its intended purpose. Its unrivalled ability to connect and unite friends and family seemed like a winner! Like lots of other people, I've got folks I like who are widely dispersed across the planet. FaceBook provided an unprecedented means of connecting us all, at variable levels. But then it grew - man, how it grew! To me, it seems the founders have almost completely lost sight of their primary … [Read more...]
Flash Pages & Splash Intros
September 12, 2010 By
Getting a website to actively support, let alone expand your business through the acquisition of new customers is not easy. Frequently, its made more difficult by selection of inappropriate technologies as the platform, or inappropriate use or placement of those technologies in areas that would be best managed in a more intelligent way. Added to that initial misjudgement are sequential failures to address the basic "rules of engagement" in the interactions with your website visitors. Splash … [Read more...]
Article Writing Arts and Goals
May 27, 2010 By
For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one... I've just been reviewing a client's article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution... Often, my depressions are a spur to a story - the painstaking explanation of the error of the client's ways providing a foundation for an article of my own. Article Content Reputable … [Read more...]
Website Content Duplication Issues
April 14, 2010 By
The lazy webmasters, those allergic to original thought, and those who detest writing the most are almost always vehement that unique content is over-rated, unnecessary or even pointless. Of all the website content frustrations I endure, most frequent is the failure on the part of others to undestand the inherent value of descriptive accuracy and uniqueness of page content. There is intransigence in that respect, particularly on the part of some creators of e-commerce and content management … [Read more...]
Who Owns Your Website?
April 14, 2010 By
Website ownership is a serious issue. As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the report, and who mistakenly thinks HE (or she) is the rightful owner! There is more than one aspect to this… Who is the Domain Name Registrant? Each country has rules governing … [Read more...]
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