Blog Search Engine Optimisation

Blog SEO

As mentioned in previous posts, using blogs to generate additional traffic for your primary site can pay huge dividends. Just "doing it" can mean significant increases in traffic, but what you really want to do here is - as in your main site - generate qualified traffic. Content Creation Discipline By that, I mean you want to draw in people who want exactly what you offer. That requires a disciplined approach to content creation; Research and consider carefully what your post is about, and … [Read more...]

Does Search Engine Optimisation Work? SEO Case Studies

There is a lot of talk about Search Engine Optimisation, or SEO, and its importance in the overall viability - even survival - of a web-based business. In my view it is absolutely crucial to any internet enterprise, because a well-executed SEO campaign addresses numerous potentially fatal issues. SEO Case Study - BabyStuff In a SEO recent project, we reviewed a PHP-based E-Commerce store called http://www.babystuff.co.nz/ which, oddly enough, sells a range of baby accessories etc. I say … [Read more...]