Maximising Back Link Value in SEO Campaigns

Back links

Back Links Defined Back Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service. Usually set to open in a new window so visitors don't "lose" your site when they open the link. Outward links are of minimal value to your search engine rankings - unless you have a lot of them relating to a common "theme" - in which case your site might be perceived as an "Information Hub" for … [Read more...]

Can’t Find Your Site on Google?

Google indexing issues

Google indexing issues: if you wonder why your site does not appear in a search on Google, you can quickly check if its actually being indexed... try the following search; "site:www.yoursite.co.nz" and of course, replace "yoursite" with the URL or YOUR site! This should produce a list of all the pages in your site that Google has found, and decided were worthy of indexing. If no pages were found then you need to call The SEO Guy! :-) Google offers several similar little tools, and each … [Read more...]

Multiple Domain Names – Content Duplication Penalties

Multiple Domain Names - Duplicate Content Penalties

Multiple domain names registered? If you own a web site AND you have more than 1 domain pointing t your content, you might want to read this with your full attention. There are a great many web sites out there which, by inappropriate use of multiple domain names, effectively cripple their search engine rankings by blatantly breaching search engine guidelines! Site owners often register more than one domain, and there are sound reasons for doing this, including; The main URL includes a … [Read more...]