SEO Consultant Selection & Avoiding Disaster

SEO Consultant - SEO Company

There has been a flurry of entrants into the Search Engine Optimisation market in the past year or so. Judging by the horrendous rates some are charging, money rather than service seems to be the main motivation. Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp operators, in some instances there is evidence of a serious deficiency in both ethics and skills in some cases. I have a new client who spent almost $30,000 last year, with no work … [Read more...]

How to Add Your RSS Feed to Your HTML Site

rss-feeds

One of the advantages touted by blog proponents is the ability to use your blog (and/or other blogs) to automatically add "fresh" content to your site. Search engines like regularly updated content, and will get in the habit of dropping in to see whats new! However, as you will have quickly discovered if you've had a go at this already, getting the content flowing is somewhat tricky. Everybodys talking about it... but nobody's saying hey, you can do it this way! It depends a little on how … [Read more...]

SEO and Marketing Your Blog

Blog SEO

SEO work for your blog is no different to search engine optimisation on your main site - you've got to work at it. Ok, so you've created your nice shiny new blog, and you've been adding high quality postings containing lots of useful information on a regular basis for a few weeks (or months)... whats next? Review Your Blog First, take stock of your blog's set-up, and make sure its ready for debut; Do your postings have some relevant key word content in the headings? If you're intending to … [Read more...]

Blogs for SEO – How to Get Started

blog-search-engine-optimisation

Implementing a Blog (weB log) is an excellent way to steadily increase the the depth of content on your site in an easy and efficient manner. Utilising a Blog as a business enhancement tool is far superior to a newsletter. There is minimal trouble to get a blog up and running, but make sure you host it on YOUR site. There are numerous benefits, because a Blog, if properly used, enables you to; distribute new information to clients and prospective clients efficiently increase … [Read more...]

Open Directory site titles and MSN.bots

Have you had trouble getting DMOZ to update your site's Title after a change of business name etc? It can be a long wait for attention! Well, someone at Microsoft was listening to webmaster's comments and MSN have responded! Now, you can at least get MSN's search results to show your correct site title by adding a meta-tag or two on your Home page. They suggest either; (meta content="NOODP" name="ROBOTS" /) (meta content="NOODP" name="msnbot" /) (NB: I've had to change the "< " and ">" to get … [Read more...]