Web design and search engine optimisation are two quite different disciplines, and usually people specialise in either one or the other, but rarely in both. However, there are synergies and consequent opportunities for strategic partnerships and alliances... A great many web sites are launched every year, and during site creation, SEO requires extra effort and consequent additional costs. For that reason, many site owners opt to not do SEO at the outset, but will find it necessary to … [Read more...]
Domain Naming Conventions & SEO
May 29, 2006 By
Domain Name Registration Domain Naming - is it important? A resounding "Yes!" - the selected domain name registered is a very important element in the overall scheme of things, for a variety of reasons. Some of the important peripheral aspects are also are outlined in this article, such as domain's geographic localisation inferences and web server hosting location etc. A rose, by any other name, would smell as sweet... but in the World of the Wide Web, picking the the wrong name … [Read more...]
How To Tell If Your Site Needs Optimising
May 29, 2006 By
If you search on Google, Yahoo and MSN using a keyword phrase that you would expect your site to rank highly for, but cannot find your site on pages 1-3 of results, then you definitely need to optimise your site for the search engines, and to secure some professional SEO help. The keyword phrase is not a broad, general word or term, but one that you in particular should rank for, e.g; if you sell a particular product or service in a set location such a motel based in Riccarton, Christchurch, … [Read more...]
Have You any Hidden Perils Within Your Web Site…
May 21, 2006 By
Imagine the nausea and anxiety of having your site disappear without trace from multiple major search engines in the space of a few days… no longer able to be located on Yahoo’s new search engine, and consequently MSN, plus other Yahoo search partners! And this a niche tourism site which, by design, had for the past few years enjoyed No.1 placement on all the major search engines for an array of relevant keyword phrases, and was generating 10,000+ "qualified" visitors per month. We are … [Read more...]
Write and Distribute Articles, Boost PR and Join Web 2.0
May 21, 2006 By
Have you considered Article Writing as an SEO Tool to boost your Google Page Rank? No? Not at all? :-) Well, imagine for a moment a community that brings content providers (authors) together with content users (websites) to provide the content sifters (search engines) with the results desired by the content seeker (web surfers). The web surfer savours the content appetiser and clicks the link to go directly to more content provided at the author's web site - thus completing the circle. Along … [Read more...]
Best Practice Website Design Criteria
May 21, 2006 By
1.1 Introduction Should you be contemplating a new web site, or the redesign of an older site, there are many issues you need to consider. High in the priority list at the outset should be search engine rankings, and design of the site to maximise the site’s potential web profile is crucial to success. A key design criteria should be to ensure that the web site, as launched, will require minimal remedial search engine optimisation. In the process of site creation there is almost always … [Read more...]
So What the Hell IS Search Engine Optimisation – A verbose explanation…
May 20, 2006 By
Table of Contents 1 Introduction 2 The Two Approaches Traffic Generation 2 Site Optimisation 2 Pay-Per-Click 3 Search Engines 4 Some Immutable Laws 4.1 Form Follows Function 4.2 You Never Get a Second Chance to Make a First Impression 4.3 What vs Who 4.4 Content is King 4.5 No Page More Than Two Clicks Away 4.6 Mighty Meta-tags 4.7 Dubious Practices 5 Site Submissions 6 Summary 1 Introduction What actually is search engine optimisation? This article sets out to dispel some of the myths … [Read more...]
So… what the hell IS Search Engine Optimisation? a brief explanation…
May 20, 2006 By
A great many web sites are launched every year, and in some respects it’s a little like building a shop in the middle of a forest e.g. you can’t see the wood for the trees. Web design and search engine optimisation are two quite different disciplines. Most web designers are focused on form - intent of producing a visually attractive site which will gain a cusomers interest and attention long enough to make the sale etc. Few web page designers implement SEO as an integral part of the web … [Read more...]
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