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Latent semantic indexing (LSI) is
a concept whereby your site is also assessed on content other than the keywords
that you are obviously targeting in the on-page and off-page elements of the
site. Partly, this is to combat using keywords to draw traffic to content
unrelated to the keywords - as porn, gambling and pharmacy spam sites are
inclined to do.
More importantly, its because there is a very
high mathematical probability that a site that is genuinely about a specific
topic ALSO includes multiple iterations of related words, phrases and terms
e.g.;
Therefore, the major search
engine algorithms' are now applying the concepts of "latent semantic
indexing" and taking into account all word relationships within the
site. Whilst an algorithm might lack "intelligence," the mathematical model is
quite robust and delivers extremely accurate relevancy assessments. To apply the
concept of LSI to your site, its a matter of NOT over-loading your page with
primary keywords (spamming) but instead, using variations to more accurately
describe your topic or theme; E.g. using the term "SEARCH" the following options
appear;
Variations or derived words; searcher,
searched, searching,
Synonyms
- query, queried, querying, seeking, looking, finding
Hypernym: activity, examination,
examine, higher cognitive process, investigate, investigating, investigation,
look into, operation, scrutiny, see.
> Synonym: explore, hunt, hunting, look, look for, lookup, research, seek.
> Hyponym: angle, beat about, browse, cast about, cast around, comb, cruise,
divine, drag, dredge, exploration, feel, finger, fish, forage, foraging, frisk,
frisking, fumble, gather, go, go after, grope, grub, hunt, leave no stone
unturned, looking, looking for, manhunt, nose, poke, prospect, pry, pursuance,
pursue, pursuit, quest, quest after, quest for, raid, ransack, ransacking,
re-explore, rifle, rummage, scan, scour, scouring, seek out, seeking, shakedown,
shop, strip-search, surf, want.
> Derived: searcher
Noun
> Hypernym: activity, examination, higher cognitive process, investigating,
investigation, operation, scrutiny.
> Synonym: hunt, hunting, lookup.
> Hyponym: exploration, forage, foraging, frisk, frisking, hunt, looking,
looking for, manhunt, pursuance, pursuit, quest, ransacking, rummage, scouring,
seeking, shakedown.
Verb
> Derived: searcher.
> Synonym: explore, look, look for, research, seek.
> Hypernym: examine, investigate, look into, see.
> Hyponym: angle, beat about, browse, cast about, cast around, comb, cruise,
divine, drag, dredge, feel, finger, fish, frisk, fumble, gather, go, go after,
grope, grub, hunt, leave no stone unturned, nose, poke, prospect, pry, pursue,
quest after, quest for, raid, ransack, re-explore, rifle, rummage, scan, scour,
seek out, shop, strip-search, surf, want.
The purpose of the example is to show that there are many ways to describe the
same activity, product or service. Thoughtfully including variations,
derivations, synonyms, hyponyms and hypernyms. You will more effectively
convince the Search Engines of your content theme than you would by stuffing
multiple iterations of the same primary keywords into the page/s!
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